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Introducing Museums at Night and Connect! 2016

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Page 1: Introducing Museums at Night and Connect! 2016

Photo (c) lizzieridout.com

Page 2: Introducing Museums at Night and Connect! 2016
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“Culture24 makes amazing happen.

We are an independent non-profit company

which exists to support the cultural sector

to reach and connect with audiences. ”

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Editorial

•Articles

•Trails

•Reviews

•Previews

Data sharing

Publishing

Knowledge

Programming

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WeAreCulture24.org.uk

[email protected]

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Museums at Night

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The UK festival for the culturally curious

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Lates events in

museums & galleries

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Twice yearly, May & October

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Nationwide

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Museums at Night seeks to encourage venues to try something different to attract new audiences.

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Our target is for every eligible cultural venue to take part and a

million visits by 2020.

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0

50,000

100,000

150,000

200,000

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2009 2010 2011 2012 2013 2014 2015

Museums at Night Visits 2009 - 2015

Visits

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0

100

200

300

400

500

600

700

800

900

2009 2010 2011 2012 2013 2014 2015

Museums at Night venues & events 2009 - 2015

events

venues

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Wednesday 11 – Saturday 14 May

2016 Thursday 27 – Saturday 29 October

2016

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Authors

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Participation

Audiences

Artists Venues

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Bursaries

Place in competition

Connect! event bursary

Match funding (inc. staff time)

1st £3000 £830

2nd £300

3rd £200

4th £100

5th £100

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“It was good news, it gave people something positive to do and it brought

artists to the town.”

Michelle Lally, Arts officer 20-21 Visual Arts Centre, Scunthorpe,

participating venue 2013 and 2014

“In some ways it is a disadvantage to be part of a larger organisation where

everything is done by committee.”

Laura, Development Manager, Brighton Pavilion and Museums

“We don’t usually engage with contemporary art. We’d never had the

opportunity to work with an artist before.”

Lucie Connors, Learning and Outreach Officer, The Cardiff Story Museum

“We also wanted to shift perceptions of the gallery – someone described us as

“dusty”, which we took exception to, though Pam was very professional and

didn’t slap them.”

“Working with such a high profile artist was incredibly beneficial, the gravitas of

that name, and the exposure that came with that.”

Matthew Chesney, Backlit Gallery, Nottingham

“This was a bigger project than we’ve ever undertaken before and it’s really

changed the way we think. I really enjoyed the opportunity to work with another

department: in this case it was Libraries, who had their event on the Friday

evening.”

Karl Morgan, Virtual Interpretation Officer Swansea Museum

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We were intrigued with a project that relocates a cult exploitation movie, reimagined by a

contemporary hipper than hip director, into a former Church in a steel town.

Faster Pussycat… is an ode to female violence and plays with traditional gender roles.

This brought to mind Scunthorpe’s only newsworthy riot that took place in 1997 and started

with two women brawling outside a chip shop after a night out and ended with 3 burnt out

police cars. ‘If you want wild living fast…’ then come to 20-21.

In the library of the Yorkshire Museum stands a stuffed bear in a glass case sporting a top

hat. This bear is a favourite with our visitors not least because it used to live in the museum

gardens. Having escaped and chased a member of the philosophical society across the

lawns, the bear was sent to London zoo. A letter in the collections, dated 1831, describes

how the bear would be booked as an outside passenger on the York coach, in the care of

the driver! We would like to invite Alan Measles (and Grayson Perry) to meet the bears in

our collections, including toys from the Castle Museum and ceramics from the Art Gallery,

for a game of hide-and-seek.

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Speaking publicly can often be a nervous and anxious experience; the content, how well the

message is communicated, the confidence of the speaker. ‘Wearing’s’ idea plays around with these

emotions inviting people to be more expressive and creative with their language, making a

sometimes-dreadful scenario uplifting and light-hearted. This approach also follows Wearing

practice, which examines the relationship between public image and private identity and the

expression of intimate thoughts or personal convictions.

Personal Karaoke will include a half-day creative writing session facilitated by local poets / writers

(e.g. mouthy poets, Nottingham Writers studio), bringing together spoken word and community

recording artists who will respond to present a self portrait of themselves through a verbal / musical

“selfie”. The Museums at night event will culminate in workshop participants showcasing their

karaoke “selfies” to the public.

The half-day creative session and showcasing event will take place in Backlit’s top floor gallery

space during the last week of Bloomberg New Contemporaries 2015 exhibition.

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We want to build on our recent growth of an audience segment the NT term ‘live life to the full’

visitors – adults who confidently seek distinctiveness and originality and whose open attitude keeps

them young at heart.

We also want to attract a new audience to this event -‘young experience seekers’ (a group of

people who are open to a challenge and who make and take opportunities). Likely to be under 30,

they are impressed by the spectacular and will approach it with energy and enthusiasm, capturing

moments in their mind which will feature in the anecdotes of their life

We already use ACE’s Insight segments as part of our audience development strategy. In addition

to our

identified loyal audiences we expect following groups to attend

• Urban Arts Eclectic (Exeter, Bristol, Plymouth and visitors to region)

• Time Poor Dreamers

• Older Homebound

• Limited Means, Nothing Fancy

This event would also engage the following marginalised groups:

- Because of the aural nature of the artwork we would be able to involve the West of England

School for

the Blind and Visually Impaired.

- Honiton Memory Cafe have contributed to the research and we are a trained Dementia Friendly

gallery so

this group would be engaged in the project from its beginning to end.

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Installation Re-plinthing 'Love’ - £250

Moving the marbles - £650

Equipment/materials (McGuires) - £1750

Soirée to celebrate the opening of the enchanted garden: promenade/dance performances

by magical beasts/paper dolls/?, music inspired by the installation, film booths showing the

creation of the installation and other work by the McGuires, a pay bar.

Internet advertising - £500

Print advertising - £400

Filming installation - £500

Materials for costumes - £750

Set dressing for galleries - £500

Printing of Soirée invites and flyers - £300

Drinks on arrival - £1500

Music - £500

Projected ticket income £5000

Income £8000 ~ Expenditure £8000

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32,000 VOTES

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CONNECT! PROJECT TIMETABLE

NOW to FRIDAY 11th MARCH

Event submissions from venues

FRIDAY 8th April

Participating venues announced

11am FRIDAY 29th APRIL UNTIL

SATURDAY 14TH MAY

Competition open for public voting

THURSDAY 27 TO SATURDAY 29 OCTOBER

Events

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Contacts

Rosie: [email protected]

Nick: [email protected]

Or call us on 01273 523981 to discuss your

event plans.