Internet marketing why building relationships is so important

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    14-Jul-2015

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<p>How you can write your own ebook quickly</p> <p>Internet Marketing: Why Building Relationships Is So ImportantWould you buy something from someone you didn't trust? </p> <p>I am going to discuss the importance of relationship building for generating sales and repeat sales.In the end you dont want to sell anything to anybody, all you want to do is get their name and their e-mail address and build a relationship with them.</p> <p>The bottom line is no trust - no sale.Let's take this to the offline world. </p> <p>How do you feel when someone comes round to your house, knocks on your door and tries to sell you something? </p> <p>Do you even open the door to them? If they look like a salesperson then you probably don't bother!What about email? Do you bother to open emails from people you don't know? </p> <p>OK I guess they would end up in your spam folder anyway but suppose you see an ad and sign up to receive something. </p> <p>You don't know anything about the person placing the ad at this point. It's just an ad.Then you get an email from them. </p> <p>You might not even realize who or where that email came from!Now let's take a different scenario. </p> <p>You read some content online and you think that it sounds good and you then sign up to receive a free gift that they are offering. </p> <p>You then get an email from them.Your mind would probably go back to the content you had read online or the free gift that they had sent to you. </p> <p>There would be some kind of connection there.You see the point at which you should start building a relationship is even before someone joins your list! </p> <p>Yes, you can use your list to develop and nurture that relationship but you need a connection before someone joins your list.If there is a specific reason why someone has joined your list because they have developed a connection with you in some way then they will be far more likely to open your emails afterwards.For you to build upon trust and credibility your subscribers need to open your emails! </p> <p>In order for them to make a purchase from you at some point there must already be enough trust.</p> <p>If you can have a situation whereby people already have a certain degree of trust before they sign up to your list then they become far more qualified to turn into buyers during your email campaign.If you continue to nurture the relationship and provide value then you will ultimately build a list with repeat customers.</p> <p>If you found this helpful then you might like to visit my website:</p> <p>KayFranklin.com</p> <p>(Free download available)</p>