Steve HoffackerCAASH, CAPS, CGP, CMP, CSP, MCSP, MIRM

http://stevehoffacker.com

Internet Marketing

Insights

21st Century Real Estate Marketing Techniques

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Hindsight

“This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of

no value to us.”Western Union, 1876

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Perspective

“I think there is a world market for maybe five

computers.”Thomas Watson, Chairman IBM, 1943

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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More Perspective

“We don't like their sound, and guitar music is on the way out.”

Decca Recording Co., reason fornot signing The Beatles, 1962

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Who Knew?

“There is no reason anyone would want a computer

in their home.”Ken Olson, Founder/Chairman,Digital Equipment Corp, 1977

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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The Emerging Web

• Volume of people using the Internet

• Number of points of contact

• Speed of interaction

• Increased access (locations, devices)

• Web/email address is on every ad or sign

• Common way of connecting

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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The Paradigm

• Advertising, WOM, websites, PPC, Realtors®, personal, and other forms of marketing just generate or create the lead, the awareness, or the initial contact.

• They do not make the sale (unless it is a retail product).

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Don’t Miss Out

“84% of home buyers who used the Internet before purchasing a property intend to use it again.”

Harris Interactive, 2005 Survey

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Connecting & Interacting

• Your buyers are computer savvy

• They may know more than us

• They know what they like online

• If they can’t find you, you’ll lose out

• If you make it too hard, they’ll give up

• They expect to communicate this way

• You’ll gain their respect

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Words of Advice

“The Internet has a perfect memory. It forgets nothing. If

you don’t want people to read, view, or hear it, then

don’t publish it.”

Steve Hoffacker

© Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida

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Contact Us

stevehoffacker.com

561-685-5555

Steve Hoffacker