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Web • Mobile • Social
Case Study
About the International Women’s Day Hackathon & the client
HackerEarth is a platform to discover programmers from all over the globe. The idea behind HackerEarth is to build a community of developers who can be hired by various companies.
The event was sponsored by Snapdeal, Walmart Labs, Harman, Altimetrik, ThoughtWorks, Akamai, SanDisk, Capillary, HCL, AT&T and Mapplinks was the media partner responsible for online promotion of the event.
Context
With Women’s Day round the corner, it was only apt to conduct a Hackathon exclusively for women. Here are some startling facts, sourced from IDC, to back this initiative.
• Women constitute only 20% of all programmers in the world.• Among the 5 million developers in India, only 18% are women• Among all the programmers, 37% are in SEA, with a majority of them in India
These are just few of the statistics which prompted HackerEarth to devise a 3 day long Hackathon, for women exclusively.
Problem Statement & Target to be AchievedThe intent was to reach out to women
programmers and programming enthusiasts
and ask them to build solutions centred on
specific themes which include productivity,
social welfare, fun/gamification, and
multi-channel retail.
The target was to get 4000 registrations while
ensuring the budget wasn’t crossed.
$SIGN UP
ApproachThe approach to publicising the event, International
Women’s Day Hackathon included selection of
platforms and allocation of budget. The platforms
we used were Facebook, Twitter and Google
Adwords.
ExecutionOur primary step in execution included generating
interest lists for Facebook targeting. Then, we
carried out a lot of research with respect to the
placement of the Google Display Ads. Then,
creatives for Ads and organic posts were created.
We also conducted activities on Twitter such as
reaching out to influencers and carrying out hashtag
targeted campaigns.
ResultsIn terms of the number of registrations, we
exceeded the target by 82%, clocking in a total of
7314 registrations which is 3314 more than the
target of 4000 registrations. The participating
women came from 100 countries. Also, the
International Women’s Day Hackathon was featured
in Business Standard and Times of India, apart from
creating a world record. Also, many of the
influencers responded and replied to the tweets. All
this, we managed within the budget!
Conclusion
If the right channels are created, a lot of women
coding talent can be brought to the fore. All that is
required for the hidden talent to emerge is a bit of
a push from the right sides. This is just what the
International Women’s Day Hackathon did to the
large number of women coding talent spread all
over the globe – pushed these talented women
toward realizing the potential of their talent and
rewarding them for applying their coding skills to
build utilitarian solutions.
Highlights
Patty Hatter,Senior Vice President,McAfee Operations & Chief Information Officer
!
UAE 0.09%
India 92.79%
Syria 0.03%
South Africa 0.13%
Nigeria 0.10%
Brazil 0.03%
Chile 0.01%
China 0.16%
Indonesia 0.20%
Australia 0.07%
New Zealand 0.04%
Pitcairn 0.07%
Finland 0.21%
Dominican Republic 0.03%
USA 3.25%
Mexico 0.19% Cuba 0.56%
Colombia 0.07%
Argentina 0.06%
Falkland Islands 0.01%
Germany 0.36%
Britain 0.26%
Nepal 0.13%
Pakistan 0.01%
Afghanistan 0.03%
Russia 0.01%
Japan 0.10%
Palestine 0.04%
Lebanon 0.01%
Iraq 0.07%
Iran 0.01%
Egypt 0.01%
Heat Maps for Hackathon Event
DylanError-free coder
NatalieNon-stop coder
AlexLightning-fast coder
Which one are you ?
Register and claim your title at HCK.RE/WOMEN
Facebook Posts during Hackathon
Surround yourself
with a trusted and
loyal team. It makes
all the difference
- Alison Pincus, Co-Founder, One Kings Lane
Take up the challenge [email protected]/women
Take up the challenge [email protected]/women
We achieved a world record
[email protected](+91) 80-40944844, (+91) 99451 99792www.mapplinks.comwww.facebook.com/mapplinkswww.twitter.com/mapplinks
Thank You!
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