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INTERNATIONAL UPDATESJuly 2015
© Search Laboratory Ltd 2015. All rights reserved.
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Alina Streletska
Russia Россия
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Yandex.Direct now offers a mobile specific ad option.
In the Yandex.Direct interface, advertisers can now select “mobile ad.” Specific ad text, separate landing pages, different illustrations, and quick links can then be adjusted for the Yandex direct mobile ads.
Ad groups should include both mobile and desktop ads. Yandex.Direct will then distribute the traffic to mobile and regular ads according to the impressions bid ratio.
http://help.yandex.ru/direct-news/n-2015-05-27.xml (RUS)
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Yandex.Afisha is a service offered by Yandex that lets you search for events, cinema listings, markets etc. and collates them for you in order of when they are coming up.
The listing includes information about the event and also if you need a ticket, a link will be included to buy one.
This service is available for 45 cities in Russia. Afisha also suggests personalised events for you if you are registered in Yandex.
https://blog.yandex.ru/post/96791/ (RUS)
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Jacko Van Dijke Patricia van Winden
Netherlands Nederland
Saskia Roskam
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Two PR agencies are vying for a prize at the annual Cannes Lions Festival this year.
A campaign for PostNL (the Dutch equivalent of Royal Mail) involved commemorative stamps for top DJs, including Tiësto, Armin van Buuren and Hardwell.
The PR company het PR bureau developed a campaign for Vodafone called Vodafone Firsts, in which the company lets 10 people do something for the first time. In one example, a girl called Vera with hearing difficulties goes to a concert for the first time.
http://www.postnl.nl/en/about-postnl/press-news/news/2014/october/world-famous-dutch-djs-brighten-new-stamps.html (NED)
http://www.firsts.com/content/vodafone-firsts/gb/Concert.html (ENG)
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SMEs in the Netherlands are not doing well online compared to other European countries.
According to the EU, SMEs in the Netherlands are lagging behind countries such as Portugal and Hungary when it comes to online sales.
https://www.thuiswinkel.org/bedrijven/nieuws/2815/loopt-het-nederlandse-mkb-online-achter-of-loopt-het-tegen-drempels-aan?utm_source=nbtw_26_d&utm_medium=nieuwsbrief&utm_campaign=nc (NED)
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Gloria Gavrilovic Benjamin Lauszat
Germany Deutschland
Jessica Kliem
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Heinz’s QR code on one of its bottles caused some stir on social media.
A customer who wanted to check out the homepage landed on a porn website.
Heinz did not renew the license for the campaign website and after the campaign ran out, a porn production company got the rights to the domain.
http://t3n.de/news/marketing-fail-qr-code-617748/ (GER)
http://www.bbc.co.uk/news/technology-33200142 (ENG)
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According to a survey by LSPdigital, 40% of Germans are interested in a “smart” home.
In practice only a minortiy are using smart appliances actively. The most popularly used smart home apps are those which act as a remote control for lights (6%) and to control air conditioning systems.
http://de.statista.com/infografik/3584/smart-home-interesse-und-nutzung-in-deutschland/ (GER)
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Davide Tien
Italy Italia
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Current Italian prime minister, Matteo Renzi, is willing to invest government funding in order to improve the online infrastructure.
Italy’s internet speed has been way below the global average as well as one of the slowest in the whole of Europe.
Meetings are currently underway with the chief of Enel SpA in order to kick-start the process.
http://www.euronews.com/newswires/3025978-renzis-digital-plan-sets-new-industrial-course-for-italy/ (ENG)
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Jean-Yves Scauri Benjamin Lauszat
Switzerland Schweiz
Davide Tien
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The Swiss company Hulbee aims to give users more privacy with their new search engine.
The site does not leave cookies on computers and deletes browsing & search history and personal information when the browser is closed.
Whether the search engine will have as much success as the Whatsapp alternative, Threema, remains to be seen.http://www.bild.de/digital/internet/suchmaschinen/hulbee-suchmaschine-google-alternative-41499254.bild.html (GER)
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Patrick Vazquez
SpainEspaña
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67% of Spanish internet users shop online.
On average, shoppers buy online 3 times a month and their average spend per transaction is €70.
The number of online shoppers has risen 52% since 2013.
http://www.puromarketing.com/76/25004/comercio-electronico-avanza-imparable-cada-internautas-compra.html (ESP)
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Jean-Yves ScauriSubina Siddiqi
France France
Jean-Christophe Verro
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The slogan “Je Suis Charlie“, used in the wake of the attacks in Paris on 7th January, has now been adapted by taxi drivers.
#JeSuisUber emerged around 25th June as part of widespread unrest among Parisian taxi drivers against the arrival of taxi hailing app Uber.
The hashtag appeared thousands of times within a couple of days.
http://www.20minutes.fr/insolite/1640511-20150626-uber-slogan-prend-ampleur-web (FRA)
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Saskia Roskam
Europe
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The European Union aims to create a Digital Single Market to move from 28 national markets to a combined one.
At present, barriers online mean citizens miss out on goods and services: only 15% shop online from another EU country.
Internet companies and start-ups cannot take full advantage of growth opportunities online: only 7% of SMEs sell cross-border.
A fully functional Digital Single Market could contribute €415 billion per year to our economy and create hundreds of thousands of new jobs.
http://ec.europa.eu/digital-agenda/en/digital-single-market (ENG)
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