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Digital Marketing Priorities 2016 Brought to you by:
The Best Of Global Digital Marketing
Mike Berry F IDM, FCIMFounder, Mike Berry Associates
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Who’s doing what? A collection of recent successful Digital marketing case studies from all over the world
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The potential for cross-border commerce and campaign localisation
The Smart Insights International Marketing Toolkit
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@mikeberrytweets
THIS WEBINARRecent Digital Marketing Campaigns from all over the world:
• DISPLAY• SEARCH• SOCIAL MEDIA• EMAIL• MOBILE• INTEGRATED
• REAL BRANDS• REAL CASE HISTORIES• REAL WORLD• REAL ROI!
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Mike Berry MSc, F IDM, FCIM
Ex-Procter & Gamble, Wunderman (Y+R), Havas Helia, FCB Ex-Head of Digital EMEA for Jack Morton (Interpublic) Author of ‘The New Integrated Direct Marketing’ (Gower) and
‘The Best Of Global Digital Marketing’1 and 2 (2014 and 2015) Adjunct Professor, Hult International Business School London External Lecturer, Imperial College London Visiting Lecturer, Kingston University Guest Lecturer: Cranfield University Course Tutor, PG Diploma in Digital, IDM
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SO: who’s doing what in Digital Marketing?
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1. RED ROOF INN
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Tweetable quote
“To gain a competitive edge; think laterally and act fast. Before the competition notices, you’ll have cashed in…”
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2.“CATCH PINK IF YOU CAN”
ELIDOR
AGENCY: JWT ISTANBUL EUROBEST
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SUNSILK HAIRCARE RELATED PRODUCTS ARE SOLD IN 69 COUNTRIES WORLDWIDE. IN TURKEY, SUNSILK IS KNOWN AS ELIDOR
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ELIDOR IS THE SPONSOR OF TURKISH HOTTEST TEEN DRAMA, MEDCEZIR (DUBBED AS THE TURKISH VERSION OF THE O.C.)
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DESPITE MULTI-SCREENING, TV REMAINS THE PRIMARY SCREEN
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“THE CLIENT WANTED TO OWN THE COLOR PINK,
MAKE IT ELIDOR’S BRAND COLOR.
WHENEVER SOMEBODY THINKS ABOUT PINK, THEY SHOULD AUTOMATICALLY CONNECT IT TO ELIDOR,”
- SAMI BASUT, CREATIVE DIRECTOR AT JWT ISTANBUL
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SOLUTION:A FUN MOBILE GAMING INTEGRATION CALLED‘CATCH PINK IF YOU CAN’
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VIEWERS HAD THE CHANCE TO WIN PINK PRODUCTS (OUTFITS, STRAIGHTENERS, ETC.) THAT THE CHARACTERS WERE USING IN THE SHOW
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THE GAME RAN ON A MOBILE SITE, NOT AN APP!!!WHICH ONLY BECAME ACTIVE FOR SHORT 30-SECOND PERIODS
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THE BRAND WORKED WITH THE WRITERS AND PRODUCERS OF THE SHOW TO MAKE SURE THE PINK INTEGRATIONS FELT ORGANIC TO THE STORY
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https://vimeo.com/107633311
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82,776 PEOPLE ‘CAUGHT’ PINK PRODUCTS
50,600 LIVE TWEETS REVOLVING AROUND THE GAME
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4,200,000 PEOPLE WATCHED ELIDOR’S TUTORIAL/AD ON HOW TO PLAY THE GAME
ELIDOR WEB BANNERS RECEIVED 634,669 CLICKS
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“WE DIDN’T COUNT ON SUCH HUGE SUCCESS. FROM THE GET-GO, IT WAS MORE OF AN EXPERIMENT.
HOW COULD WE USE THE MULTI-SCREENING TREND TO OUR ADVANTAGE?
WE WANTED TO EXTEND THE CONTACT WITH THE BRAND. THE LONGER THE PERIOD, THE BIGGER THE BRAND PREFERENCE.
IT OFTEN NEEDS A RISK TO SUCCEED.– SAMI BASUT
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Tweetable quote
“Nobody wants to be ‘the uninvited guest’; if you are interrupting, add value!”
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WITHOUT A
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All achieved with any changes in price/distribution and with just 10% of the average monthly media spend
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Tweetable quote
“You can’t bore people into buying…engagement must come before the call to action.”
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And 3 to watch… Yaskawa Electric: Bushido Project
https://www.youtube.com/watch?v=O3XyDLbaUmU
WWF: families on the verge of extinctionhttps://www.youtube.com/watch?v=mgn_dWBEthI
Ariel: Share the load https://www.youtube.com/watch?v=LqlrTGd1Imw
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Any questions?
Digital Marketing Priorities 2016 Brought to you by:
Thanks and let’s connect
Mike [email protected]/in/mikeberrylinkedin twitter.com/mikeberrytweets
The Best Of Global Digital Marketing-The Storybook 2:Available from amazon.co.uk
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