We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
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1. DEFINE DEPLOY DISCOVERDELIVER WE SHAPE SOLUTIONS AT
INTERMARKETS, WE DEFINE AND DELIVER PURPOSE-DRIVEN SOLUTIONS. OUR
ONE-STOP SHOP HAS STREAMLINED THEADVERTISING PROCESS,MAXIMIZING
YOUR TIME AND MONEYWITH COHESIVE, CROSS-CHANNEL MARKETING PLANS.
INTERMARKETS UNDERSTANDS TODAYS DATA-DRIVEN MARKETERS AND AGENCIES,
CONNECTING THEM WITH TOP PUBLISHERS FOR WIN-WIN RESULTS. SOLUTIONS@
INTERMARKETS.NET 703.242.7878 We pinpoint your target audience,
choose creative platforms, and decide where to send your message
across the web. We sit down with you one-on-one to walk through the
reports, highlighting what went right, and what we can do even
better next time. We home in on your objectives, goals, and key
performance indicators in order to craft a killer strategy for
success. We scour the analytics for insights, then take actionin
real timeto optimize proactively throughout the campaign flight.
TURNING REASON INTO REALITY. REALITYINTO RESULTS.
2. DRIVEN BYDATA. POWERED BYPEOPLE.In todays demanding
marketplace, marketers like you require solutions to face the many
challenges that come your way. Marketers need more choices than
evernot fewer! Thats where we come in. With Intermarkets, youll
work with a person, not an interface, to achieve your goals. Were
here to set you up for success with an always-on accounts team, a
solutions-minded operations team, and the technology to take it all
to the next level. Match big challenges with big ideas! We examine
your goals, raw data, and success metrics before working with you
to craft a custom-tailored, unified plan of action. DEFINE
3. AUDIENCETARGETINGThe typical web user is served 1,707 banner
ads per month1 how do you get their attention? Match your message
to your market with audience targeting. By segmenting the market,
you can make sure your message reaches the right people at the
right time. Thats why 80% of advertisers and 90% of agencies and
networks currently utilize targeting2 . 1 comScore, 2012 data 2
eXelate, 2013 3 Targeted ads are 2.7x more effective than
non-targeted ads. (The Network Advertising Initiative, The Value of
Behavioral Targeting, HOWARD BEALES, March 24, 2010) STANDARD
ADVANCED PREMIUM Geography Age Gender Household income Site
Category Device Frequency Dayparting Data setsCRM, email, etc. Data
collection and modeling Audience extension Contextual IP address
Multi-screen 80%OF ADVERTISERS 90%OF AGENCIES & NETWORKS
Retargeting Online behaviors Purchase intent/interest Product
owners Past data Personality traits (PYCO) Social media
4. 1 Intermarkets Rising Star units perform astronomically
wellmore than 6x better than our standard units (4.3%27.1%) In
recent studies, IAB found that their Rising Star units performed
nearly 3x better than standard units in universal interaction rate
(3.9%9.6%). 2 Standard units averaged a CTR of 0.09%, while Rising
Star units averaged 0.50% (MOAT Q2) 3 In-view rates of Rising Star
and Cinema units on Intermarkets Portfolio during Q2 (MOAT) MAKE AN
IMPACTWhile we support all standard IAB ad units, we also offer
bigger, bolder ad units for those looking for next-level
advertising results. A mix of IAB Display Rising Star Units and
Intermarkets Exclusives, these deluxe ad units outperform standard
units in categories like universal interaction rate, universal
interaction time, and average reaction time. Supercharge your
advertising with the next generation in digital display! 5XCLICKS2
OWN THE PAGE The Roadblock allows you to own the environment by
showing your ads in every placement at the same time. STANDOUT,
QUALITY EXPERIENCES Large, interactive canvasses turn advertising
into a digital experience. 6XUNIVERSAL INTERACTION RATE1 88%IN-VIEW
RATES3
5. MOBILE IN THE MIXIn todays hyper-connected world, mobile
advertising is crucial to your media mix. We can access millions of
monthly viewers across our mobile-accessed sites and apps! Reach
consumers on the second screen at critical points of
decision-making. 1 PEW, 2013 | 2 PEW, 2013 | 3 IDC, 2013 | 4
Flurry, 2013 61%OF AMERICANS OWN A SMART PHONE1 2.5 HRsAVERAGE TIME
DAILY ON SMARTPHONES AND TABLETS4 34%OF AMERICANS OWN A TABLET2
TABLETSSETTO OUTSELLPCs BYTHE YEAR 20153
6. ENGAGE YOUR AUDIENCE WITH VIDEO 4XVIDEO IS 4X BETTER THAN TV
AT DRIVING PURCHASE INTENT1 WHATYOUGETWITHINTERMARKETS More than 1
billion monthly video streams 60 billion rich media ad experiences
Premium content on leading sites Pre-roll, in-banner, and social
game inventory Site-level, page-level, and player-level brand
protection LEVERAGE MORE THAN 5,000 CATEGORIZED SITES. TAP INTO
BILLIONS OF DAILY EXPERIENCES. OVERLAY WITH DATA TO TARGETTHE
RIGHTAUDIENCE. OPTIMIZE BASED ON ENGAGEMENT, VIEWS, AND CLICKS. MIX
THE BRAND IMPACT AND SCALE OF TV WITH THE TARGETING AND MEASUREMENT
OF DIGITAL. VIDEO MEASUREMENTS OF SUCCESS Clickthroughs Completions
Conversions Digital gross rating point (GRP) 1 Nielsen
7. BETHE CONTENTCommunicate in new, innovative ways! Reach
readers through their favorite content and social networks for a
more enjoyableand effectivead experience. Its audience-shaped
advertising! NATIVE ADVERTISING Native ads, like the ones available
on the Intermarkets Portfolio sites such as MrConservative.com, are
content-based ads that integrate seamlessly with the content around
them. 52% lift in Purchase Intent 42% higher Brand Response
SPONSORED SOCIAL Sponsored influence is the distribution of
advertiser content through the social networks of prominent social
media influencers, such as our own Mr. Conservative:
Facebook.com/ConservativeGroup 1.2 million likes 322,388 people
talking about this Post sponsored videos, photos, links, stories,
contests 520XRESPONSE RATE 1.2 MILLION LIKES
8. SOPHISTICATED LEAD GENERATIONOrganically grow your email
database with high-ROI web and mobile signup ads. Because you only
pay for qualified signups, youll see a return on every single ad
dollar. GROW ORGANICALLY Capture user information across a variety
of data fields, including name, email, zip code, and more. Reach
engaged users with clean, simple signup ads. TRANSFER DATA SECURELY
Jumpstart your new relationships with secure data transfer to your
email service platform (ESP). Our solution integrates with most
ESPs so that you can quickly engage your new leads with that first,
crucial touch. KEEP LISTS CLEAN Enjoy real-time email verification
from our partners at StrikeIron, increasing message deliverability
by 90%. Clean, actionable data improves lead engagement and saves
you time, energy, and money. AT&T INCREASE ROI UP TO 140%
9. EMAILSOLUTIONS INFLUENCE MILLIONS OF SMART, ENGAGED READERS
SOMEWHERE THEY ALREADY GO EVERY DAYTHEIR INBOXES! WHYADVERTISE IN
EMAIL NEWSLETTERS? Email is still the best, most cost-effective
marketing tool for engaging audiences beyond the web. 77% of
consumers prefer to receive direct marketing through email.1 Seven
in ten people said they made use of a coupon or discount from a
marketing email in the past week.2 For every dollar spent on email
marketing, the average ROI is $44.25.3 TRUST. QUALITY. PRECISION.
Utilize digital marketings largest canvas. Our impressively
responsive lists reach more than 15 million captivated, opt-in
subscribers. The Political Insider 500,000 MRC Action 560,000
Headline Politics 300,000 Worldview Weekend 170,000 CNSNews E-Brief
145,000 Michelle Malkin 85,000 MRC CyberAlert 110,000 The Ampersand
(Smith & Wesson Forum) 60,000 Mr. Conservative 80,000 Fred
Thompsons America 150,000 DIY Capitalism 500,000 Right Wing News
175,000 Political Outcast 523,000 Citizens United 200,000 On the
Prowl (The American Spectator) 75,000 Right and Free 100,000
Conservative Intel 110,000 Godfather Politics 400,000 The
Washington Times 750,000 Gingrich Productions 900,000 PREFERRED
PARTNERS EMAIL PORTFOLIO 1 ExactTarget 2 Blue Kangaroo, 2012 3
Experian
10. MEETTHE INTERMARKETS PORTFOLIO HIGH-VALUE READERS DEMAND
HIGH-QUALITYDIGITALEXPERIENCES AWARD-WINNING SITES The Intermarkets
Portfolio sites rank among the comScore Top 50 for news and
information. Ace of Spades HQ was named the 2013 CPAC Blog of the
Year. BRAND-NAME PUBLISHERS Ann CoulterAuthor of nine New York
Times bestsellers and recurrent guest on Fox News and CNN Michelle
MalkinBreitbart Award-winner, frequent Fox News contributor, and
syndicated columnist CONSUMPTION-WORTHYCONTENT Mr. Conservative72%
visitor retention INDUSTRY-TOPPING STATS Mr. ConservativeUniversal
interaction rate over 25% (benchmark: 4%) Smith & Wesson
Forum0.5% CTR (benchmark: 0.1%) 5TH FOR UNIQUE VISITORS 1ST FOR AVG
VISITS PER VISITOR When compared to other news properties, the
Intermarkets Portfolio rated fifth for unique visitors, and first
for average visits per visitor, beating out The Huffington Post,
The Wall Street Journal, Bloomberg, Politico, and more!
11. MEETOUR AUDIENCE! Highly engaged. Remarkably loyal.
Seriously influential. Our high-value readers respond to compelling
digital experiences by shopping, investing, reading, watching, and
buying. Online Shoppers1 45% more likely to have spent $1,000
$2,500 online in the past six months Affluent Homeowners1 36% more
likely to own a home worth over $1 million Savvy Investors1 107%
more likely to have more than $1 million in investments Movie
Buffs1 23% more likely to attend movies on opening weekend Car
Enthusiasts1 25% more likely to buy a new car in the next six
months Educated Consumers2 41% more likely to have a post-graduate
degree 24 MILLION REASONS TO ADVERTISE WITH INTERMARKETS ANATOMYOF
A PORTFOLIO READER1 68% male Average age: 3564 40% have income of
$100K+ PROMINENTPROFILES3 1.8 million luxury car buyers 3 million
families with children 1.8 million online book-buyers 5.6 million
movie buffs 3.3 million homeowners 2.8 million savvy investors 1
Comparisons based on January 2012December 2013 comScore indexes,
which measure the audience of the Intermarkets Portfolio sites
against the internet audience as a whole. 2 Comparison based on
September 6, 2013 Quantcast index, which measures the audience of
the Intermarkets Portfolio sites against the internet audience as a
whole. 3 Lotame 2013 4 Measured on a monthly basis 24 MILLION
READERS4 3 BILLION EXPERIENCES4 SCALE REACH
12. THE ICONIC DRUDGE REPORT Shaping the News Cycle Because of
the sheer number of people who look at it and because of the
attention it gets from the media, what appears on Drudge can, for a
few minutes or an entire day, drive what appears elsewhere, making
it, a force in the political news cycle for both the press and the
campaigns. David Chalian, ABC News ABC NEWS Drives More News
Traffic than Twitter or Facebook Two decades later, Drudge remains
an influential driver of traffic to top news sites. The Drudge
Reports influence cuts across both traditional organizations such
as ABC News to more tabloid style outlets such as the New York
Post. Whats more, Drudge Report drove more links than Facebook or
Twitter on all the sites to which it drove traffic. The Pew
Research Centers Project for Excellence in Journalism
JOURNALISM.ORG Trusted News Source According to my analysis, the
Drudge Report is approximately the most fair, balanced, and
centrist news outlet in the United States. Tim Groseclose, UCLA
political science professor and author of Left Turn On a scale of
0100, Groseclose ranked Drudge Report neutral when compared to
other popular news media outlets. Washington Times 35.4 Fox News
Special Report with Brit Hume 39.7 DrudgeReport.com 60.4 U.S. News
& World Report 65.8 New York Times 73.7 Wall Street Journal
85.1 UCLA Political Affiliation of DrudgeReport.com Readers 60% 40%
Center-Left Right
13. TARGETING, SIMPLIFIEDPlace your online ads in front of a
targeted audience, with behavioral, psychographic, and demographic
profiles custom-tailored to your specifications. BRAND SAFETY Even
with access to so many people and sites, you dont have to worrywe
can exclude advertisements from any sites that you find competitive
or offensive. TRANSPARENTPRICING With Intermarkets innovative
pricing model, you see exactly where and what youre spending.
Outside of our managed service fees, there are no markups or hidden
feesyou pay what we pay, eliminating waste and boosting ROI.
EXPANDED REACH With access to over 90% of online Americans, the
Intermarkets Audience Targeting Platform (ATP) makes it easy to
reach the thousands or millions of people who fit a custom profile
based on your particular ad campaigns needs. FACEBOOK EXCHANGE Go
where more than 1 billion users spend one out of every six
minutesFacebook. Overlay first- and third-party data to target
based on online and offline histories, delivering more relevant
messages and launching more effective ad campaigns. 1,000s OF
TARGETING CATEGORIES REACH THE RIGHTAUDIENCE. EVERYTIME. Age: 35-54
Household Income: $150,000 Location: Washington, D.C. Interests:
Financial news, golf, luxury cars 1000s OF SITES REACH 200 MILLION
ONLINE AMERICANS ATP
14. THE EVOLUTION OF REPORTING AND OPTIMIZATION Conversion Rate
Ratio of conversions (sale, lead, signup, etc.) to ad clicks
In-View Time Average length of time an ad has been in-view In-View
Rate Percent of impressions where at least 50% of an ad was in-view
for at least one continuous second Exposure Time The sum of in-view
time measured in hours Interaction Rate Percent of impressions
where the user entered frame of ad and remained active for at least
0.5 seconds Interaction Time Average length of time the user
interacted with the ad Hover Rate Percent of impressions resulting
in a user hovering on the ad Attention Quality Ratio of users that
converted from hovering to interacting Dwell Time Average length of
time the user was on the page with the ad 1 Doubleclick, 2013 | 2
comScore, Starcom USA, 2009 | 3 comScore, Starcom USA, 2009
Fortunately, we now have much more sophisticated ways of measuring
campaign performance! We can look at a campaigns view-through
impact to determine how your ad units influence your audience to
think, feel, and act differently than they would have otherwise. We
then put these actionable insights to work, optimizing your
campaign to drive more sales, signups, responses, and more. THEN...
When online advertisers first dipped their toes in the murky waters
of the internet, their focus was on the most tangible evidence of
engagement: The Click. ...AND NOW Heat Mapping: See exactly where
and how visitors are interacting with an ad. DID YOU KNOW? The
average clickthrough rate is only 0.1%1 8% of internet users
account for 85% of clicks2 84% of internet users dont click on
ads3
15. DATA MANAGEMENTWe pull from first-party, third-party, and
CRM data to ensure the most accurate segmentation possible. Then,
our sophisticated Data Management Platform (DMP) mixes and matches
more than 15,000 data points to create custom-tailored targets.
Finally, we deliver and optimize your campaign in real time with
detailed reporting and actionable insights. DATA IS CRUCIALTO
WHATINTERMARKETS DOESITS INFLUENCE CAN BE FELTACROSS ALLOUR
SERVICES. SO WE MAKE COLLECTING, ORGANIZING, AND ANALYZING IT A TOP
PRIORITY. 15,000 DATA POINTS ORGANIZE COLLECT OPTIMIZE DELIVER
16. WHATDO YOU GET WHEN YOU WORK WITH INTERMARKETS? We wont
lieborn online, weve got technology running through our veins. But
when it comes to setting you up for success, its the people who
make the difference. People who have your best interest at heart.
People who can guide you on your path to success. And people who
will see your campaign through from end to end, start to finish.
Thats the Intermarkets Way. RESULTS. DEDICATED CLIENTSERVICES
REPRESENTATIVE Im here to listen to your concerns and find you the
solutions you seek. PERSONALSALES EXECUTIVE I make your ideas
tangible with a custom-built plan just for you. HANDS-ON
ACCOUNTMANAGER Im here to set up, manage, and monitor your
campaign, from start to finish. EXPERTTRAFFICKING TEAM We optimize
your campaigns performance by offering actionable insights, 24/7.
SAVVYBUSINESS DEVELOPMENTSUPPORT We keep an eye out for
complementary opportunities and ventures. INNOVATIVE MARKETING
& CREATIVE SERVICES We can breathe new life into your message
with creative ad design and more. MEETYOUR TEAM
17. POWERFULTOOLS AND CAPABLE PARTNERS ADVERTISING ENGINES
MARKETING & OPERATIONS ANALYTICS & OPTIMIZATION DATA
MANAGEMENT
18. ADVERTISER SOLUTIONS Faced with ever-increasing demands,
todays marketers need to communicate in new and more effective
ways. Thats where Intermarkets delivers. We work with advertisers
and agencies to define their target audiences, deploy innovative
solutions, discover actionable insights, and deliver desired
results. PUBLISHER SOLUTIONS We work directly with publishers to
make advertising simple. Our hands-on approach to website
monetization is designed to allow publishers to focus on what they
do bestcreate great content. By minimizing the time and cost of
operations management, we help to maximize the value of their
digital content across all screens and platforms. ABOUTUSWe
understand the challenges todays marketers face in a constantly
evolving digital landscape. Data-driven and people-powered, our
solutions connect advertisers, agencies, and publishers with the
most innovative and powerful tools in the media space. REACH YOUR
RIGHTMARKET. EVERYDAY.