Interact15 | 15 Ways to Make Your Website Stickier in 2015

15 Ways to Make Your Website Stickier in 2015

INTERACTIVE

CRYSTAL OLIG

UPWARD BRAND

INTERACTIONS

KATLIN McNALLY

UPWARD BRAND

INTERACTIONS

Nice to meet ya!Crystal Olig, Interactive Director

@sparklegem

Crystal is the Interactive Director at Upward, managing a team

of ten. She’s been with Upward for more than five years, and

spent most of her career on the web.

Fun Fact: She’s admittedly a Husker.

Katlin McNally, Interactive Strategist @katlinmcnally

Katlin McNally has been with Upward for three years

as an Interactive Strategist, managing website

strategy and execution for clients.

Fun/Obvious Fact: She’s a ginger.

INTERACTIVE

1. Quizzes & Calculators

2. Make Suggestions

3. Add Infinite Scroll

4. Social on Steroids

5. Responsive

6. Performance

7. Use What You Know

8. Find Your Catnip!

9. User-Created Experiences

10.Translation

11. Visual Storytelling

12.Make Exploration Exciting

13.Be Accessible

14.Live Chat

15.Power to the User

Everyone loves a good

sticky note!

Quizzes & Calculators

We call this the Buzzfeed or

Seventeen magazine effect.


Try it…

http://bit.ly/1G4MBIS

http://bit.ly/1G4MBIS


“Presenting numerical data using interactive tools increases time on site and

helps people learn. Between multiple choice or slider polls – sliders increase

time on site slightly more. Research found it also increased understanding of

info.”

-

Annette Strauss Institute for Civic Life

at the University of Texas at Austin




Make Suggestions

Use where the user is +

your institutional knowledge

to approximate what might

be next in the user path.

Make Suggestions

Popularity is

paramount… just ask a

teenager.

Make Suggestions

What do you know about

your customer lifecycle that

you can use to create a

buying continuum?

Make Suggestions

Know if they are going

to leave… and do

something about it.

Frequently bought together…

Customers Who Bought This Item Also Bought…

Sponsored Products Related To This Item…

Customers Who Viewed This Item Also Viewed…

Add Infinite Scroll

Keep telling your story for

as long as they want to hear

it.

Add Infinite Scroll

“Time.com’s bounce rate decreased by 15%;

Percentage going to another piece of content jumped

21% since introducing infinite scroll.”

-

Poynter.org

Social on SteroidsStream it in, multipurpose

your content and curate

your community’s

concerns.

Social on Steroids

Social on Steroids

Find partners, then

aggregate and and cross-

pollinate your communities.

Social on Steroids

Use applications like

Postano to make the

integration seamless.

Social on Steroids

Responsive

Responsive

Responsive

Base: 135 enterprise decision-makers, Source: Forrester's Q1 2015 Digital Experience Delivery Online Survey

When faced with a negative or

non-mobile site,

43% of consumers will go to a competitor’s

site next.

-

Radware.com

Performance

The invisible hand that

moves everything.

“85 percent of adults who have completed a mobile

transaction in the past year expect the experience to be

better than on a laptop or desktop computer.”

-

IBM

47% of consumers expect a webpage to load in

2 seconds or less

40% of people abandon a website that takes more than

3 seconds to load

1 second delay in page response can result in a

7% reduction in conversions

-

Radware.com

Use What You KnowMake your site the home for

every question your team

was ever asked.

You are the resource.

Turn printed documents into

desirable downloads.

Use What You Know

– Weather widgets

– Stock prices

– Latest warnings

– RSS feeds with industry material

– Example: Trupointe

Find Your Catnip!

What will bring them back

time and time again?

Find Your Catnip!

3

Find Your Catnip!

User-Created Experiences


Can you help your users

create something they will

value and share?

[various]


Can you help your users

create something they will

value and share?


Macy’s let users select

items and share with friends

– increasing social referrals

and purchases along the

way.

User-generated content can

serve a real purpose and

provide needed third party

validation for your brand.


Translation

72.1% of consumers spend

most or all of their time on

websites in their own

language

56.2% of consumers said that the ability to obtain

information in their own language is more important than

price.

-

Common Sense Advisory

Visual Storytelling

What could you show & tell?

Visual Storytelling

Make Exploration Exciting

How can you surprise and

delight your users?




Consider using navigation in

non-traditional ways.





Be Accessible.

What about people who

have visual, auditory,

physical, speech, cognitive,

and neurological

disabilities? Dyslexia?

Illiteracy? ESL?

“When testing 257 correspondents in a remote user test,

the failure rate for tasks was 1.9 times greater for the

over-55-s than it was for under-25-s. Almost twice as

many older people failed or abandoned the given task,

as compared to younger people.”

-

Miratech.com

Be Accessible.

Live Chat

Power to the User

Power to the User

Power to the User

Make it simple stupid.

Power to the User

Make it simple stupid.

Power to the User

GOAL:

Create one sticky feature on your site in 2015,

and measure the results.

Then share!

1. Quizzes & Calculators

Getradicalresults.com

Jquizzy.com

Engagingnewsproject.org/research/online-polls-and-quizzes/

Amazon.com

Smartusa.com

trulia.com

2. Make Suggestions

HarvardBusinessReview

TheDodo.com

Amazon.com

Lowes.com

LeanIn.org

Evergage.com

3. Add Infinite Scroll

Lexus.eu/car-models/gs/million-mile-test-drive/index.tmex

Poynter.org/news/mediawire/257466/time-coms-bounce-rate-down-15-percentage-points-since-adopting-continuous-scroll/

4. Social on Steroids

Whitehouse.gov

Mycommunitree.com

Swanson.campbellskitchen.com

Postano.com

5. Responsive

Daytonmetrolibrary.org

Konecranesusa.com

blogs.forrester.com/ted_schadler/15-04-21-googles_mobile_friendly_search_will_bury_your_mobile_unfriendly_sites

blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2014/01/55-web-performance-stats-youll-want-to-know/

LINKS!

6. Performance

IBM: Meeting the Expectations of the Mobile Consumer - www14.software.ibm.com/webapp/iwm/web/signup.do?source=swg-smartercommerce-

emm&S_PKG=ov18259

Radware.com

7. Use What You Know

Amazon.com

Helpjuice.com

Mcjfs.com

Lowes.com

8. Find Your Catnip!

Trupointe.com

Droid-Life.com

Vartek.com

Loft.com

9. User-Created Experiences

Stanfordchildrens.org

Macys.com

RenttheRunway.com

Modcloth.com

Sherpablog.marketingsherpa.com/mobile/3-tips-modcloth-app-engagement

10. Translation

Smartling.com

Can't Read, Won't Buy: Why Language Matters on Global Websites: http://www.commonsenseadvisory.com/AbstractView.aspx?ArticleID=957

Pitney Bowes Study Reveals U.S., U.K. and Germany are the Most Desirable International Shopping e-Destinations -

http://news.pb.com/article_display.cfm?article_id=5600#sthash.glCHHVnB.dpuf

11. Visual Storytelling

Ucsfmissionbayhospitals.org

Quirky.com

LINKS!

12. Make Exploration Exciting

Exxon.com

Smartcar.usacom

Razorfish.com/#!zeitgeist

Rawnet.com

Leanin.org

1worldlog.com/

Coloud.com/bang#intro

13. Be Accessible

BrowseAloud.com

ComfortKeepers.com

An Alphabet of Accessibility Issues: the-pastry-box-project.net/anne-gibson/2014-july-31

User Testing Old vs Young: miratech.com/blog/user-testing-old-young-age-difference.html

14. Live Chat

Clickdesk.com

Livechat.com

15. Power to the User

Loft.com

Express.com

GrandviewMercantile.com

FastCompany.com

Wcol.com

Readability.com

LINKS!

Marketing

Interact15 | 15 Ways to Make Your Website Stickier in 2015