#UXMatters

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@SMRTR_MEDIA

Waiting for ads to load sucks!

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@SMRTR_MEDIA#UXMatters

30% reduction in purchase intent due to

interruptive ads!@SMRTR_MEDIA#UXMatters

3 Acquisiti & Spiekermann,Do Interruptions Pay off?

Effects of Interruptive Ads onConsumers' Willingness to Pay

Journal of interactive Marketing. 2011

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● Desktop Technology

● Leaves people waiting

● Negatively primed audience!

Please Wait...

Vs.

Streaming

#1 Pre-Caching

● Mobile Specific

● HD Videos launch instantly

● Regardless of connectivity

Pre-caching

@SMRTR_MEDIA #UXMatters

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#2

Value-exchange video

Targeted VideoUser Opt-in

Better UX

@SMRTR_MEDIA #UXMatters

4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 2016

6@SMRTR_MEDIA #UXMatters

#2 Value Exchange video

84% Of mobile users are favorable to value-exchange video formats

Programm-atic

#3 Programmatic Mobile Video

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Programm-atic

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First to Market

Programmatic Pre-cached Mobile Video

Partnering withleading global DSPs

@SMRTR_MEDIA #UXMatters

#UXMatters

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@SMRTR_MEDIA