Integrated email-marketing-and-social-media

Integrated

Email

Marketing and

Social MediaA Vital Combination For

Business And Audience

Growth

© www.successful-women-blog.com 2014 Follow me on Twitter @reneewilliams1

Integrated Email Marketing and Social Media

Mobile platforms and social media are giving email marketing new life

Email marketing and social media marketing go hand in hand

2013 and 2014 reports from HubSpot, Lsi Media and others ranks email marketing among the top 10 web traffic sources

A 2012 MarketingProfs survey found 77% of those surveyed preferred receiving promotions via permission-based emails compared to 6% preferring social media

The DMA’s Email Marketing Counsel pointed to web traffic generated by email marketing hitting a high in 2011 along side the proliferation and popularity of social media

© www.successful-women-blog.com 2014

Follow me on Twitter @reneewilliams1

Successful-Women-Blog.com


In a 2012 business survey by Message Systems Services 63% of businesses surveyed indicated email offered a better ROI

Looking at data from July 2010 through August 2011 Constant Contact, an email service provider, found companies using both had much greater list growth and click through rates During the period list size doubled for

companies using both

And click through rates were 54% higherSOURCE: DIRECT MARKETING NEWS WIRE; http://bit.ly/LcYZyr


Follow me on Twitter @reneewilliams1Successful-Women-Blog.com


Assuming a strategy of “Permission

Marketing,”

Emails and eNewsletters are the best way to

deliver your message

More opportunity for depth

Personalization

Better for organization & product

transparency




Social Media integration takes it to the next

level

Opportunity to spread message wider

Reaching new audiences

Real-time updates and sense of urgency

Real-time location based transaction offers

Tease uncommitted public to website,

physical locations and/or to take action

Including committing to “Permission Marketing”




Ability To Recognize And Adapt To Trends In Big Data Availability, Technology Developments And Consumer Expectations Will Be Key To Email Marketing And Social Media Success 2014 And Beyond




Big Data Availability

Big players realizing

key to their success

is helping business

clients succeed by

providing access

to robust data

Mobile Technology

While “big screens” remain dominant, in terms of where consumers read email, smartphone and tablet use is growing rapidly and will become dominant




Google and Facebook are increasingly

providing access to deep demographic

and advertising data

User-friendly data intelligence and analysis More accessible for entrepreneurs and small businesses

Detailed segmentation breakdowns mean

better targeting Messages, offers, product design

Translating to actionable strategies leading to

better returns




Yelp, Foursquare/Swarm, Google Places, etc. providing real-time location based Big Data.

Combined with demographics this translates the entire consumer experience

Lifestyle

Preferences

Psychographics

Where you are

What you engage in

Who you are with




The Key to successful is integrated email marketing and social media campaigns 2014 and beyond

Creative thinking around concepts and technology Design and content must consider the large

screen, the small screen (tablets) and smallest screens (smartphones)

Awareness of not only who consumers are but where they are and what they are doing Going beyond targeting to talk to consumers like you

know them

Consider where they are and what they are doing in targeted message, content and offers – their whole consumer experience




Imagine A fan arrives at sports stadium and receives real-

time discount offer for concessions

Business traveler lands at the airport and receives a message “Welcome to town. Join us for dinner and desert is on us.”

You have a booth at a crafts fair and ask folks to stop by and show they retweeted you for a free gift with purchase

Could be email, could be social media- it is better if it is BOTH

You don’t have to imagine. You only have to envision how you will integrate—It’s already here!

