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Jerry's Creative
Inspiration Tour
Begins with a Blank Slate
Point of View, Perspective, and Route
HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities
Marketing Bootcamp - Houston,
Dallas, Austin, Denver, Phoenix,
OC/IE, SD
TAA
East/West Meetings
Houston - Denver
Development & Acquisitions
Music Expo - sales, videos
Fire Drills
Craigslist/RentSentinel
Paint
Amazing Race
Apartment Makeover – Mini-
models, sales
Facilitate national and regional
initiatives with a local flair
Guiding principles and
core values as our guide
marketing
think tank
“The essence of strategy is choosing to perform
activities differently than your competitors”- Michael Porter
“Logic will get you from A to B.
Imagination will take you everywhere.”-Albert Einstein
Stay on Target
HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities
San Francisco Inspiration
East Coast Inspiration
It Began with Chalk
Houston Inspiration
Los Angeles Inspiration
Arizona Inspiration
Huntington Beach Inspiration
20 Seconds of Inspiration
Little Bets - Testing
Reporting and Storyboarding