Embed Size (px)
DESCRIPTION
The most ideal mental attitude to succeed in any avenue starts with ambition.
Citation preview
INSIDE THE MIND OF A SUPERCHARGED PPC STRATEGYOne proven strategy to dominate the PPC game, break away from the stranglehold of marginal gains and outperform your competitors
ABOUT ME...Full-time Account Director and Product Manager at Genie but also:
• Marketing professional since 1999• Marketing and sales consultant since 2004• Fully qualified Mind Performance Coach – worked
with more than 1000 people• Master hypnotist• Martial Arts athlete and instructor
ABOUT GENIE GOALS…
Paid Search Specialist▪ Everyday, all day,
all we do is Paid Search
Performance Only Model▪ We take all the risks
▪ We are incentivised by sales not spend
▪ Our clients never miss CPA targets
Obsessed About Winning
▪ Winning team (Genie Academy)
▪ Winning technology – Clarence
▪ Winning methodology
SUCCESSFUL PAID SEARCH STRATEGY
(amara.com)Client X
SUCCESSFUL PAID SEARCH STRATEGY
Client Y
SUCCESSFUL PAID SEARCH STRATEGY
Client XY
SUCCESSFUL PAID SEARCH STRATEGY
Client Z
SO WHAT’S INSIDE THE MIND OF THIS EXTREMELY SUCCESSFUL PAID SEARCH STRATEGY?And why is it so important?
SUCCESSFUL PAID SEARCH STRATEGY
▪The Mind
▪ The Resources
▪ The Methodology
THE MIND
Confidence
Personality Types
Goals
Core BeliefsHabits
Neuro Associations
Primary Psychological Needs
Positive Thinking
Ambition
THE MINDAmbition – Thinking BIG
THE MINDTHINKING BIG
Not just a goal…
A BIG goal…
THE MINDTHINKING BIG
“To a man, it’s simply impossible”
Ford replied: ''Produce it anyway.” Henry Ford
THE MINDTHINKING BIG
7 TIMES TOUR DE FRANCE CHAMPION
POST CANCER!
THE MINDTHINKING BIG
If you don't have a mountain, build one and then climb it. And after you climb it, build another one; otherwise you start to flat line in your life.
Sylvester Stallone
BACKRUB…
THE MINDTHINKING BIG
▪ Eliminate the limitations we inflict on ourselves
▪ Shifts our focus
▪ It raises the bar – prompts improvement
▪ It’s exciting
▪ It’s contagious, colleagues, boss… everybody
▪ Eliminates their fears
▪ It sets their own path
▪ It prompts improvement
▪ It’s more exciting
▪ It’s personal
• THE MINDTHINKING BIG (FOR THOSE AROUND US)
THINKING BIG IN PAID SEARCHPractically means…
AIMING BIG
How do we DOUBLE this account?
▪ New client meetings
▪ Clients reviews
▪ Our business
GOING IN BIG
Go in BIG to:
▪ Get data… fast
▪ Help set high CTR
▪ Find your magic position (hopefully
within first three, if not more CRO work is
likely to be required)
▪ Achieve maximum expansion
Then…
• Optimise
• Achieve maximum profits
• Go granular (CPAs set at product level)
• Repeat (Think BIG, Go in BIG, Optimise)
GOING IN BIG
TAKE ACTIONAn idea without action is like a table without legs…
@lucasenatore - @[email protected] 415 5532 – 07769 833 144
