The digital world is going mobile and fast! There are 34 million smart phones in use in Vietnam and over 57% of people under 44 use a smart phone*. The average mobile internet user accesses the Internet from their mobile for 2.4 hours /day The more focused, personal mobile user experience means that now, more than ever, advertisers need to focus on less invasive, more immersive advertising experiences. WELCOME TO INREAD PLUS MOBILE. THE ULTIMATE MOBILE VIDEO FORMAT DELIVERED SEAMLESSLY WITHIN SOME OF VIETNAM’S MOST PREMIUM WEBSITES CONTENT.

Introducing InRead Plus mobile

*Global Web Index

What’s so special ?

VIEWABILITY GUARANTEED• Plays automatically as user scrolls through article• Remains visible even when minimized• Stays in content as banner once TVC completed

BUILT FOR MOBILE• Muted sound by default, easy to activate• Captures fully responsive device width by default• Fits right in user content consumption patterns

POWERFUL ENGAGEMENT• The power of video right within premium content• Single tap to enable full screen video + audio• Personal, engaging, convenient leads to increased user favorability

2% CTR and 35% VCR

• Video unit embedded into the middle of editorial articles minimizing user interference.

How does it work ?• Autoplay with

page scroll to 50% of ad unit visibility (guaranteed viewability !!!)

• Sound enabled on user demand.

• Reduces to bottom right balloon if user scrolls beyond 50% viewability.

• User can tap to watch TVC full screen.

• Ad remains as a native banner (in article) upon completion or user minimizes

Reach

YOUTH

MEN

ENTERTAINMENT

SPORT

NEWS

WOMEN

7.7m 80m

1.9m 19m

2.7m 50m

0.9m 17m

60m5.7m

5.1m 49m

Reach Impression

*Source: comScore

Ads Specification

• Name• Video Format• Aspect Ratio• Resolution• Length• File size• Sound• Tracking Metrics• Est. VCR• Est. CTR• Cost Model

: Inread Plus Mobile: mp4, flv: 16:9: 640x360 up to 1920x1080: 15s, 30s and 60s: ≤ 3Mb/ 15s, ≤ 6Mb/ 30s, ≤ 12Mb/ 60s: enable on user demand: Impression/ Click/ Video Progress: 35%: 1%: CPV, CPM