INNOVATIONMore Control-Greater Savings-Less Guilt

“We all know that the cycle of electronics consumerism is broken. Because it's an endless money drain for consumers to keep their gadgets current. Because the never ending desire to

show off “

We wants the people of Earth to rise up and demand a new kind of cell phone, in which the various components—camera, processor, GPS, screen—snap together

like Legos.

• This system would let you build exactly the phone you want.• If you keep your files online, you could remove the storage module and

replace it with a bigger battery.• If you are older, you could unplug the camera and replace it with a bigger

speaker.

• Above all, this concept would dramatically cut down on e-waste.• You wouldn't throw away a phone every other year; instead you'd own

just one phone that's built—and rebuilt—to last.• If one component broke or became obsolete, you'd just unplug it and

replace it with a new one

Add on- “Custom ROM”

• When people talk about installing ROM’s on their devices, they are referring to erasing/overwriting old Android software/system files, and replacing them with new ones to alter the behavior of Android and the device.

• If you’ve ever reinstalled your computers operating system (Windows 7, OSX, Linux), this is pretty much the same procedure. Wipe the disk or ‘memory’, then give the computer some new software for it to boot into.

Segmentation-Targeting-Positioning

-On the basis of demographics and psychology-Must be born after 80’s or they know someone of this

generation

Segmentation

Targeting

Target them in

colleges, gyms, parking lots, food joints, malls,etc

We provide you a differentiated solution to meet your current as well as future need.

Positioning

“More Control-Greater Savings-Less Guilt”

Display 4.3’’ 4.8’’ 5.2’’ 6’’ 9.2’’

Ram 512mb 1gb 1.5gb 2gb 3gb

Processor Atom based Dual cores Quad cores Octa cores X64

Storage 8gb 16gb 32gb 64gb 128gb

Camera

(5-22mp)

Fish eye Wide angle 1.2u sensor Slow motion Low light

Connectivity Wifi +

Bluetooth

NFC

Battery 2500mah 3500mah 5000mah 8000mah 10000mah

Product Mix

Pricing strategy

Strategy: Providing customer as low(Cost leadership) and

accessible(penetration) as possible.

Profit margin: 30% on cost of manufacturing.

Distributes/dealer’s margin: 15%

Place

Metro cities,malls,multi brand retail stores,

Discount/wholesale markets

Promotion

Digital Marketing

Viral Marketing

Sponsored Marketing

via tech shows, T.V. Channels

Print Media

Events

P.R. Stunts

Thank YouAny Questions?