Innovation League Table 2013:The definitive consumer study of which brands are most innovative and why

Debrief presentation from Marketing Week Live 2013

Innovation is the No1 Purchase Driver

Three levers for innovation

Leadership Product Communication

It’s different by sector

Product Leadership Comms & branding

Marketers have the power

Marketing’s not A Band Aid

Remember allthree levers

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2009

NOOK Classic

2010

NOOK Color

2011

NOOK Tablet

2011

NOOK Simple Touch

2012

NOOK Simple Touch

NOOK Simple Touch

Glowlight

A History of Innovation

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Jim Hilt and Sacred Heart Primary pupils with eReaders in Battersea(Picture :Alex Lentati)

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2.5 MillionBooks to Love

Over

Digital Catalogue

Reading Apps

Customer Service

Cloud Services

eCommerce

NOOK Apps

NOOK Press

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ecosystem

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WeUnderstand

Readers

The Innovation League Tables

Nestlé

Dove

Innocent

Ariel

Bird’s Eye

Hoover

Persil

Nescafé

Garnier

Finish

Nike

Heinz

Cadbury

Coca Cola

Adidas

Kellogg's

L’Oreal

Walkers

Fairy

Nivea

FMCG

The Innovation League Tables

Apple

Sony

Samsung

Microsoft

Dyson

Virgin

Google

Panasonic

LG

Sky

Nokia

Hewlett Packard (HP)

Dell

Toshiba

Philips

BlackBerry

HTC

Bosch

BT

Acer

Technology

The Innovation League Tables

Santander

First Direct

Nationwide

HSBC

Barclays

NatWest

Lloyds TSB

Halifax

Comparethemarket.com

Visa

Wonga

Hargreaves Lansdowne

Aviva

Amex

PayPal

Metro Bank

RBS

JP Morgan

Direct Line

More Than

Financial

The Innovation League Tables

BMW

Audi

Ford

Honda

Toyota

Volkswagen (VW)

Mercedes Benz

Nissan

Vauxhall

Hyundai

Volvo

Citroen

Kia

Renault

Landrover

Mini

Jaguar

Skoda

Peugeot

Rolls Royce

Automotive

Listen to your customers

Get the full report here:

www.incite.ws/innovation_report