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Learn to leverage your eCommerce site with your Hubspot inbound marketing initiatives with EYEMAGINE's integration. "Informing Marketing Decisions Using eCommerce Data" was a talk given by Jonathan Tufano, Director of Sales & Marketing at EYEMAGINE, during INBOUND 2014.
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Informing Marketing Decisions Using Ecommerce DataA Closer Look at Inbound Commerce
MAGENTO & HUBSPOT WORKING TOGETHER
Integrating Magento and HubSpot together enables Inbound Commerce.
Enablement of abandoned cart workflows and much more.
TOTAL HUBSPOT INTEGRATION USERS
16% total HubSpot Ecommerce businesses
Leveraging EYEMAGINE’s Magento integration
TYPE OF MERCHANTS USING INTEGRATION
CLOTHING TOYS
FOOD SUPPLEMENTS
HUBSPOT STATISTICS
CONTACTS WITH LIFETIME VALUES
IMPORTED
507,817
ORDERS IMPORTED
288,891
PRODUCTS ORDERED THAT
MERCHANTS CAN USE FOR
MARKETING
725,356
ABANDONED CARTS IMPORTED
34,985
ABANDONED CART ITEMS THAT
MERCHANTS CAN USE FOR MARKETING
98,022
MOST POPULAR USE CASE
ABANDONED CART NURTURING
TOTAL ABANDONED CART EMAILS SENT
10,500 EMAILS SENT
TOTAL ABANDONED CARTS RECOVERED
1,680 RECOVERED CARTS
TOTAL REVENUE RECLAIMED
$151,200 RECLAIMED REVENUE
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
ABANDONED
CART
NURTURING
1
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
POST-PURCHASE
NURTURING
WITH PRODUCT
OFFERS
2
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
REVENUE
REPORTING FROM
EMAIL AND
OTHER SOURCES
3
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
DATABASE
SEGMENTATION
BY CONTACT
PROPERTY
4
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
POST-
PURCHASE
REVIEW
REQUESTS
5
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
WIN-BACK
CAMPAIGNS
FOR LAPSED
CUSTOMERS
6
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
SMART CTA’S
TO DISPLAY
OFFERS BASED
ON CUSTOMER
PROPERTIES
7
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
WORKFLOWS
BASED ON
CONTACT
PROPERTY DATE
8
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
EMAILING
CONTACTS BASED
ON BROWSING
ACTIVITY
9
TOP 10 USE CASES FOR HUBSPOT INTEGRATION
10
SMART CONTENT
BASED ON
CUSTOMER SEGMENTS
