Define Describe Design Deliver

The design process

INSPIRATION + DESIGN = IDEA

DefineThis is the most crucial step in the process

What are the results you hope to achieve?

Who has the information you want to share?

Where will the recipients be when they need the information?

Who?

What?

Where?

When?

How?

When do they need it?

How will they get it?

1

Describe

An expanded proposal including the scope and purpose of the project is presented for review and approval. The proposal will generally include items such as:

Mockup or sample of proposed deliverable

Style sheet

Technical specifications and risk assessment

List of participants and roles

Expected delivery timetable

2

Now we get to the fun part!

Using established design and usability principles, we adapt the content to the specifications described in the project proposal.

Form is determined by function and spiced with creativity.

3Design

Deliver

THE MESSAGE REACHES THE TARGET AUDIENCE ON TIME, ON BUDGET.

4