Why the Buyer DictatesYour Video Marketing Strategy

Created by Rhen Wilson, Freelance Content Marketing Strategist, 2016 Visit www.rhenwilson.com

DECISION

CONSIDERATION

EXPLORATION

AWARENESSBranding: Share your company values, mission, and promise

Company Introductions: Articulate your offerings; pinpoint the problem

Educational: Educate about common problems; position yourself as an expert

Explainer: Show how your offerings solve problems and get results

Thought Leadership: Demonstrate expertise through your leadership; put facesto your brand

Case Study: Use the power of storytelling to prove your efficacy and experience

Company Culture: Remember: “people hire people”; demonstrate the values of thepeople behind your brand

Testimonial: Create authentic and unscripted validations of your strong services

Process/How-to: Pull back the curtain on your inner processes; pre-emptively clarify anyquestions normally addressed in final meetings

ROLE OF VIDEO

Trigger a need or help a prospect pinpoint an existing problem

ROLE OF VIDEO

Educate and guide a prospect to the best possible solution

ROLE OF VIDEO

Strength the prospect’s preference for your company

ROLE OF VIDEO

Remove last barriers and convert the prospect to customer

rhenwilson.com