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obtain information about products and

services on social media78%

74% 86% 83% 82% 82%

look for the latest deals and

promotions on social media74%participate in contests and giveaways

on social media69%share information about products and

services on social media

of digital

consumers in the

Asia-Pacific

region click on

advertisements

posted by brands

that they like

Mobile Device

brands online

are

19% more likely to

recommend a

brand to friends,

family, or

colleagues

Electronics &

Appliance brands

online are

17% more likely to

recommend a

brand to friends,

family, or

colleagues

of digital

consumers in

China and

Vietnam click on

advertisements

posted by brands

that they like

of digital

consumers in

India click on

advertisements

posted by brands

that they like

of digital

consumers in

Hong Kong click

on advertisements

posted by brands

that they like

of digital

consumers aged

35 and above in

South Korea click

on advertisements

posted by brands

that they like

68%

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Food & Beverage

product brands

online are

24% more likely to

recommend a brand

to friends, family, or

colleagues

Healthcare

brands online

are

27% more likely to

recommend a

brand to friends,

family, or

colleagues

Travel &

Tourism brands

online are

39%more likely to

recommend a

brand to friends,

family, or

colleagues

Personal Care

product brands

online are

29% more likely to

recommend a

brand to friends,

family, or

colleagues