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Influential Identity, Branding + Social Business
First draft 2012About me
Dallas McMillan B.V.Sc, B.Sc.(Vet)
Small animal vet since 2001Partner at Cairns Vet ClinicBuilt first website in 2004Passionate about digital branding
Katie Sophia James Dallas
First draft 2012
Helping businesses grow online
ALL RIGHTS RESERVED 2012 @ BUSINESS SEO4
Search Design Mobile Marketing
First draft 2012
Mobile Responsive Design
ALL RIGHTS RESERVED 2012 @ BUSINESS SEO5
Search Design Mobile Marketing
Creating an Influential Digital Identity and Brand
What is a digital brand?A digital brand is what people see, hear, feel and
think about in connection with your name or business online.
Digital branding is the deliberate process of creating consistently positive, appealing brand
images and messages.
Your brand is who other people think you are (when they're not looking)
How do they perceive your brand?
Increasingly, people perceive your brand based on what they see and hear about you online.
First draft 2012
Helping businesses grow online
ALL RIGHTS RESERVED 2012 @ BUSINESS SEO11
First draft 2012
Word of mouth is still powerful
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Your Brand gets amplified
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Social Media Amplifies Word of Mouth
Helping people develop influential brands and build social businesses.
influential.com.au
Who needs influential?
Professionals, business owners & executives who want to become leaders in their field or organisation
People and companies who are already influential and want to maintain, consolidate or focus their
authority, market share and profitability
Successful personal branding
Successful business branding
Personal branding gone bad
A strong digital brand reinforces your professionalism and credibility, positioning you as an online leader in your
industry
Why become influential?
First draft 2012
Personal & brand convergence
Key point:You need to develop your personal brand
Meanwhile…
Companies and brands need to become more social, personal and engaged
Businesses and individuals are converging We are becoming more connected and social online
Personal
Brands
Social Busines
s
How to create your digital brand and become influential in your market as the world moves online
Your journey to digital branding
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Personal & brand convergence
Identify your unique value proposition
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Plan & Manage your digital assets and resources
Plan and manage your digital assets and resources
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Personal & brand convergence
Adopt a strategic approach to building your business or personal brand
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Leverage mobile, social & online Leverage new
tools & media to give you a 2 or 3 year lead over
your competition
(While they figure out the
potential)
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Cross-pollinate
Use proven marketing strategies and business
models from related industries to kick-start
your business
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Market LeadershipBecome a thought leader in your industry
Network
Online social networks & media
• Facebook• Linkedin• Google+• Youtube• Twitter, Instagram, Pinterest,
Slideshare etc• Industry networks eg VIN• Forums
Publish
What we do at influential.com.au
Personal branding
We give tomorrow’s leaders the resources and training to become more influential and achieve
their goals
Ideal Influential CustomersSenior Executives
EntrepreneursBusiness Owners
Public Figures
Who value online influence
Combine your initial vision, online digital resources, offline assets and company brand into one cohesive
whole
Bringing it all together
First draft 2012
Personal Branding & Marketing
We help people like you to:• Craft your personal brand• Grow your online presence• Use Social Media Strategically • Develop networks & collaboration• Positioning yourself as a market
leader• Publish + grow an audience or
market
What we do at influential.com.au
Business Market LeadershipWe help you build your brand and grow
your business online
First draft 2012
Business Branding & Marketing
Digital brand developmentOnline business developmentDigital marketing resources & solutionsWeb design & developmentMarket leadership training & consulting
Helping people develop influential brands and build social businesses.
influential.com.au
