Influencer PR with Carrie Morgan and Beki Winchel

Special Guest Beki Winchel, @PRDaily

Carrie Morgan, author, chat moderator

Influencer PR with Beki Winchel


#PRprochat: First Thursdays @ 3pm EST

We know what influencer marketing is... but is it worth the hype? #PRprochat

https://twitter.com/morgancarrie/status/685191456454275073?ref_src=twsrc%5Etfw


Whether it's "worth it" depends on how you measure its value. Does it move the needle on your business goals?#PRprochat #PRprochat: First Thursdays @ 3pm EST

https://twitter.com/pisarose/status/685191643448918016



Influencer relationships help us fill our editorial pipeline when traditional media coverage can’t. Critical! #PRprochat

https://twitter.com/morgancarrie/status/685191667402600449



A1. Influencer relationships help us fill our editorial pipeline when traditional media coverage can’t. Critical! #PRprochat 92% of consumers turn to people they know for referrals above any other source, and 81% of referrals are found online. #PRprochat

https://twitter.com/bekiweki/status/685191905626337281



People LISTEN to social media rock stars and bloggers. Plus, they can end up being your brand's/client's lifeblood. #PRprochat




Influencers are to online visibility like print media are to editorial placements. Different channels, same importance. #PRprochat




Influencers need exposure, content and community growth/activity – so do you. We can help each other. #PRprochat




How are B2C influencers different than B2B influencers? #PRprochat




B2C influencers often focus on building traffic to support advertising, sponsors, revenue sources. #PRprochat




B2B influencers often focus on building traffic for other reasons. Less pay-to-play, more organic. #PRprochat




When PR pros pitch editors and reporters, show what's in it for THEM. Same with influencers. It's NOT ABOUT YOU. (It never was.) #PRprochat




@morgancarrie Being authentic works in ANY relationship building effort...right?! #PRprochat

https://twitter.com/PRisUs/status/685194965253799942



B2B "influencers" look different than B2C influencers in many ways, but it comes down to knowing your audience. #PRprochat




The methods/channels also differ from B2B and B2C influencers. Ex: LinkedIn vs. Snapchat. But it's a case-by-case basis. #PRprochat




Just how important is size of influencer audience? #PRprochat




Pitching influencers with the wrong audience or no audience is a waste of time. Yours and theirs. #BadDogNoBiscuit #PRprochat




Audience size is a factor, but how engaged it is--& about what--& how it meshes w/your stakeholders are important, too. #PRprochat




A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat




Size depends on your goals and who you're trying to reach. What is the action you want taken by the audience? #PRprochat

https://twitter.com/riskycontent/status/685198007550230536



Find influencers w/ passionate followings who are interested in what you sell. 200 of those are worth 2,000 random peeps. #PRprochat




Honestly, find your nerds, PR pros. The ones who insanely love what your brand/client stands for. #PRprochat


How do you create an influencer strategy? #PRprochat #PRprochat: First Thursdays @ 3pm EST



Influencer strategy should start first with your goal, your audience, then match influencers to these. #PRprochat




A3. A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat

Make sure your foundation is strong. Create a solid PR strategy that incorporates digital and traditional tactics. #PRprochat






Remember that finding an ambassador won’t fix a failing system (customer service, bad media relations, etc.)#PRprochat




Influencer strategy should clearly define your goals, who you want to reach, how to accomplish those goals. Who, what, why? #PRprochat




No one-size-fits-all strategy here, but start by identifying influencers you can create mutually valuable relationships with. #PRprochat

https://twitter.com/Marketwired/status/685201540357976065



Also, metrics. Look at audience each others audience demos. #PRprochat

https://twitter.com/riskycontent/status/685201547735773184



How can we create strong influencer relationships beneficial to BOTH sides? #PRprochat




If the influencer "relationship" isn't beneficial to BOTH sides, it isn't a relationship. It's a flash in the pan.#PRprochat




Invest time in creating great pitches. Sloppy pitches hurt all of us. Make it sharp, relevant, perfectly written. #PRprochat




It really comes down to listening and setting goals. Both sides should come to the table with reasonable expectations. #PRprochat




PR pros, if an "influencer" tries to take you hostage (demanding too much $$$ or other things), cut 'em loose.#PRprochat




In like manner, don't hand influencers your crap pitches and treat them like it's a gift from Tiffany's. It's not. #PRprochat




A3. A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat

Don’t think of how to use influencers, think of how a relationship can help both. Be authentic, not just a taker.#PRprochat


Carrie Morgan,author, digital PR consultant, chat moderator

First Thursdays @ 3pm EST

http://www.amazon.com/Above-Noise-Creating-Reputation-Digital/dp/1628652586

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Influencer PR with Carrie Morgan and Beki Winchel