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Building the Future of Influencer Marketing Together

Influencer Marketing with Klear

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Page 1: Influencer Marketing with Klear

Building the Future of Influencer Marketing Together

Page 2: Influencer Marketing with Klear

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

Influencer Marketing

Expert Very Friendly Top 0.1%Zoë @Zoella

YouTuber, Blogger, Friend & Pizza Addict

Most Influential in Fashion from London, UK on TwitterNetwork

Twitter

Instagram

Most Influential in Fashion from London, UK on Twitter

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All

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Power Users

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Country

All

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United Kingdom

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Page 3: Influencer Marketing with Klear

Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

Fashion, Tech, Automotive, Food… Easily find the right influencers

Influencer MarketingLondon�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

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Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

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Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Expert Very Friendly Top 0.1%Zoë @Zoella

YouTuber, Blogger, Friend & Pizza Addict

Most Influential in Fashion from London, UK on TwitterNetwork

Twitter

Instagram

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

Zoë

TheBeautycrush

@Zoella

YouTuber, Blogger, Friend & Pizza Addict

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Network

Twitter

InstagramYouTube

Blogs

1.7M�550K�167K�23K�39K�

Page 4: Influencer Marketing with Klear

Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

In any country or city worldwide

Fashion, Tech, Automotive, Food… Easily find the right influencers

Influencer Marketing

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Very Friendly Top 0.1%

London�

Expert

London�

Expert Top 6%

Steve Booker

Chanel Ambrose

@steevebooker

@chanelboateng

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Celebrities

Power Users

Casual

Novice

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Expert Very Friendly Top 0.1%Zoë @Zoella

YouTuber, Blogger, Friend & Pizza Addict

Most Influential in Fashion from London, UK on TwitterNetwork

Twitter

Instagram

London�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

Zoë

Steve Booker

TheBeautycrush

@Zoella

@steevebooker

YouTuber, Blogger, Friend & Pizza Addict

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

1.7M�550K�167K�23K�39K�

Page 5: Influencer Marketing with Klear

Find Influencers

Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience

With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

In any country or city worldwide

Fashion, Tech, Automotive, Food… Easily find the right influencers

Influencer Marketing

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Steve Booker

TheBeautycrush

Chanel Ambrose

@steevebooker

@chanelboateng

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Influence

All

Celebrities

Power Users

Casual

Novice

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Expert Very Friendly Top 0.1%Zoë @Zoella

YouTuber, Blogger, Friend & Pizza Addict

Most Influential in Fashion from London, UK on TwitterNetwork

Twitter

Instagram

London�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

Zoë

Steve Booker

TheBeautycrush

@Zoella

@steevebooker

YouTuber, Blogger, Friend & Pizza Addict

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

1.7M�550K�167K�23K�39K�

Page 6: Influencer Marketing with Klear

Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience

Find Influencers

Filter out celebrity accounts and focus on the magic middle

With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

In any country or city worldwide

Fashion, Tech, Automotive, Food… Easily find the right influencers

Influencer Marketing

10.3M�8.9�5.5M�2.7M�304K�

Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

Expert Very Friendly Top 0.1%Zoë @Zoella

YouTuber, Blogger, Friend & Pizza Addict

Most Influential in Fashion from London, UK on TwitterNetwork

Twitter

Instagram

London�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

Page 7: Influencer Marketing with Klear

Find Influencers With 500 Million profiles, 60,000 categories, and 5 years worth of historical data, meet the most sophisticated influencer search engine out there.

In any country or city worldwide

Fashion, Tech, Automotive, Food… Easily find the right influencers

Click to access the profile

Influencer Marketing

Search for influencers in Twitter, Instagram, Youtube, or Blogs, and use the channel that best fits your target audience

Filter out celebrity accounts and focus on the magic middle

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

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Expert Very Friendly Top 0.1%

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Zoë

Steve Booker

TheBeautycrush

Chanel Ambrose

@Zoella

@steevebooker

@chanelboateng

YouTuber, Blogger, Friend & Pizza Addict

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Most Influential in Fashion from London, UK on Twitter

Influence

All

Celebrities

Power Users

Casual

Novice

Network

Twitter

InstagramYouTube

Blogs

Country

All

London

United Kingdom

Skills

Fashion

Blogger

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29K�279K�85K�16K�14K�

Very Friendly Top 0.1%

London�@beautycrush

Top 0.5%

London�

Expert

London�

Expert Top 6%

Steve Booker

TheBeautycrush

Chanel Ambrose

@steevebooker

@chanelboateng

Fashion & Lifestyle Blogger / YouTuber. Travelling the world in search of good coffee, style and people!

Style, Beauty & Occasional Travel Blogger | @Novemknight Co-Founder

British fashion photographer based in NY and working in London & LA. Current city: New York.

Influence

All

Celebrities

Power Users

Casual

Novice

Country

All

London

United Kingdom

Skills

Fashion

Blogger

1.7M�550K�167K�23K�39K�

29K�279K�85K�16K�14K�

London�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

Page 8: Influencer Marketing with Klear

QualifyGet all the insights you need to make sure you are focusing on the right people.

Influencer Marketing

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Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

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INFLUENCE

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ENGAGEMENT LEVEL

OutstandingTRUE REACH

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Fashion, Blogger

Top LocationUnited Kingdom

5,248,460 �

� � �

� 950

� 488K

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INFLUENCE

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ENGAGEMENT LEVEL

OutstandingTRUE REACH

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Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

5,248,460 �

� � �

Super Active 14 Posts per day (alll time)

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� 44

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� 3.7K

� � 11K � 281

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1 2

27,656,313Total Fans

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Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

London�

Expert Top 6%Chanel Ambrose @chanelboateng

British fashion photographer based in NY and working in London & LA. Current city: New York.

London

Skills

Fashion

Blogger

Page 9: Influencer Marketing with Klear

Influencer Marketing

3 Landscape Mentions

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

27,656,313Total Fans

Facebook2.7M

Blog304K

YouTube10.3M

INSIGHTS AUDIENCE

Influential Topics

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3 Landscape Mentions

Top LocationUnited Kingdom

� � �

Super Active 14 Posts per day (alll time)

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� � 488K � 5.8K

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1 2

27,656,313Total Fans

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Instagram8.9M

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YouTube10.3M

QualifyGet all the insights you need to make sure you are focusing on the right people.

That are influential in the right categories

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

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INFLUENCE

INSIGHTS AUDIENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

Influential Topics

Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

5,248,460 �

� � �

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

� 950

� 488K

� 44

� 5.8K

� 3.7K

� � 11K � 281

� � 2.2M

1 2

27,656,313Total Fans

Twitter5.5M

Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

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�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

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INFLUENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

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Fashion, Blogger

Top Location

5,248,460 �

� � �

� 950

� 488K

� 44

� 5.8K

� 3.7K

Page 10: Influencer Marketing with Klear

Influencer Marketing

Qualify

With high amplification potential

Get all the insights you need to make sure you are focusing on the right people.

That are influential in the right categories

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

NetworkDemographicsContentOverview

INFLUENCE

INSIGHTS AUDIENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

Influential Topics

Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

5,248,460 �

� � �

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

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� 950

� 488K

� 44

� 5.8K

� 3.7K

� � 11K � 281

� � 2.2M

1 2

27,656,313Total Fans

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Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

INSIGHTS AUDIENCE

Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

� � �

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

� � 11K � 281

� � 2.2M

1 2

27,656,313Total Fans

Twitter5.5M

Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

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3 Landscape Mentions

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

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27,656,313Total Fans

Facebook2.7M

Blog304K

YouTube10.3M

Page 11: Influencer Marketing with Klear

Influencer Marketing

Qualify

With high amplification potential

Get all the insights you need to make sure you are focusing on the right people.

That are influential in the right categories

Be aware of their interactions within your industry

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

NetworkDemographicsContentOverview

INFLUENCE

INSIGHTS AUDIENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

Influential Topics

Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

5,248,460 �

� � �

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

� 950

� 488K

� 44

� 5.8K

� 3.7K

� � 11K � 281

� � 2.2M

1 2

27,656,313Total Fans

Twitter5.5M

Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

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3 Landscape Mentions

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

27,656,313Total Fans

Facebook2.7M

Blog304K

YouTube10.3M

Page 12: Influencer Marketing with Klear

Qualify

With high amplification potential

Get all the insights you need to make sure you are focusing on the right people.

That are influential in the right categories

Qualified? Add her to your outreach list

Influencer Marketing

Be aware of their interactions within your industry

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

NetworkDemographicsContentOverview

INFLUENCE

INSIGHTS AUDIENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

Influential Topics

Fashion, Blogger

3 Landscape Mentions

Top LocationUnited Kingdom

5,248,460 �

� � �

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

� 950

� 488K

� 44

� 5.8K

� 3.7K

� � 11K � 281

� � 2.2M

1 2

27,656,313Total Fans

Twitter5.5M

Instagram8.9M

Facebook2.7M

Blog304K

YouTube10.3M

OTHERMENTIONS

35 HUGOBOSS

CALVIN KLEINMENTIONS

24

INFLUENCE

82

FANS

1,244,326

SKILLS

Fashion

LOCATION

London

bryanboy

Connect �

NYC Campaign �

3 Landscape Mentions

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

27,656,313Total Fans

Facebook2.7M

Blog304K

YouTube10.3M

ZoëYouTuber, Blogger, Friend & Pizza Addict

Add To List Connect �

�TOP 0.1%FRIENDLY FASHION

EXPERT

� � � � �

NetworkDemographicsContentOverview

INFLUENCE

99/100

ENGAGEMENT LEVEL

OutstandingTRUE REACH

Influential Topics

Fashion, Blogger

Top LocationUnited Kingdom

5,248,460 �

� � �

� 950

� 488K

� 44

� 5.8K

� 3.7K

� � 11K � 281

� � 2.2M

Page 13: Influencer Marketing with Klear

Manage your influencer program in private lists. Keep track of your outreach and influencer activation.

OTHERMENTIONS

17 Burberry

35 HUGOBOSS

1 Top Shop

1 ZARA

CALVIN KLEINMENTIONS

24

2

INFLUENCE

82

57

FANS

1,244,326

32,538

SKILLS

Fashion

Stylists

Beauty

Fashion

LOCATION

New York

London

bryanboy

Connect �

Amber Katz

Connect �

NYC Campaign �

Influencer Marketing

Influencer Management

1 Versace

4 HUGOBOSS

2 91221,341Modeling

FashionNew York

KyleEditor

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

OTHERMENTIONS

35 HUGOBOSS

CALVIN KLEINMENTIONS

24

INFLUENCE

82

FANS

1,244,326

SKILLS

Fashion

LOCATION

London

bryanboy

Connect �

NYC Campaign �

OTHERMENTIONS

17 Burberry

35 HUGOBOSS

CALVIN KLEINMENTIONS

24

INFLUENCE

82

FANS

1,244,326

SKILLS

Fashion

Stylists

LOCATION

London

bryanboy

Connect �

NYC Campaign �

4 HUGOBOSS ModelingKyleEditor

1 Top Shop

1 ZARA2 5732,538

Beauty

FashionNew York

Amber Katz

Connect �

1 Versace

4 HUGOBOSS

2 91221,341Modeling

FashionNew York

KyleEditor

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

3 Landscape Mentions

Super Active 14 Posts per day (alll time)

98% of Tweets are Replies

Approachable�

27,656,313Total Fans

Facebook2.7M

Blog304K

YouTube10.3M

Page 14: Influencer Marketing with Klear

OTHERMENTIONS

17 Burberry

35 HUGOBOSS

1 Top Shop

1 ZARA

CALVIN KLEINMENTIONS

24

2

INFLUENCE

82

57

FANS

1,244,326

32,538

SKILLS

Fashion

Stylists

Beauty

Fashion

LOCATION

New York

London

bryanboy

Connect �

Amber Katz

Connect �

NYC Campaign �

1 Versace

4 HUGOBOSS

2 91221,341Modeling

FashionNew York

KyleEditor

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

Track mentions and interactions your influencers are having with your brand and campaign

Influencer Marketing24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

OTHERMENTIONS

35 HUGOBOSS

CALVIN KLEINMENTIONS

24

INFLUENCE

82

FANS

1,244,326

SKILLS

Fashion

LOCATION

London

bryanboy

Connect �

NYC Campaign �

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

24�

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

Mentions

$1,245 Estimated ROI

54Eng.

12KReach

13� Mentions

32Eng.

9KReach

$4,221 Estimated ROIKyleEditor

436 01/14/2015� �

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

124 10/27/2015� �464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

Manage your influencer program in private lists. Keep track of your outreach and influencer activation.

Influencer Management

Page 15: Influencer Marketing with Klear

OTHERMENTIONS

17 Burberry

35 HUGOBOSS

1 Top Shop

1 ZARA

CALVIN KLEINMENTIONS

24

2

INFLUENCE

82

57

FANS

1,244,326

32,538

SKILLS

Fashion

Stylists

Beauty

Fashion

LOCATION

New York

London

bryanboy

Connect �

Amber Katz

Connect �

NYC Campaign �

1 Versace

4 HUGOBOSS

2 91221,341Modeling

FashionNew York

KyleEditor

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

As well as any interactions they are having with your competitors or industry keywords

Influencer Marketing24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

bryanboy

336Total Mentions

33,458Total Retweets

347,317,732Total Impressions

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

Track mentions and interactions your influencers are having with your brand and campaign

Manage your influencer program in private lists. Keep track of your outreach and influencer activation.

Influencer Management

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

24�

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

Mentions

$1,245 Estimated ROI

54Eng.

12KReach

13� Mentions

32Eng.

9KReach

$4,221 Estimated ROIKyleEditor

436 01/14/2015� �

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

124 10/27/2015� �464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

Page 16: Influencer Marketing with Klear

Influencer Marketing

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

24�

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

Mentions

$1,245 Estimated ROI

54Eng.

12KReach

13� Mentions

32Eng.

9KReach

201� Mentions

$4,221 Estimated ROI

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

KyleEditor

436 01/14/2015� �

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

124 10/27/2015� �

27,257 06/02/2015� �

464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

Measure SuccessMeasure the success of your influencer program

1 Top Shop

1 ZARA2 5732,538

Beauty

FashionNew York

Amber Katz

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

24 ZARA2 5730,433Fashion

BloggerNew York

Karen Blanchard

Connect �

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

bryanboy

336Total Mentions

33,458Total Retweets

347,317,732Total Impressions

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

Page 17: Influencer Marketing with Klear

Understand the impact on your brand and quantify KPIs and ROI

Influencer Marketing

1 Top Shop

1 ZARA2 32,538

Amber Katz

Connect �

1 Versace

4 HUGOBOSS

2 221,341

KyleEditor

Connect �

24 ZARA2 30,433

Karen Blanchard

Connect �

201Mentions

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

27,257 06/02/2015� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

$1,245 Estimated ROI Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

Measure SuccessMeasure the success of your influencer program

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

24�

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

Mentions

$1,245 Estimated ROI

54Eng.

12KReach

13� Mentions

32Eng.

9KReach

201� Mentions

$4,221 Estimated ROI

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

KyleEditor

436 01/14/2015� �

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

124 10/27/2015� �

27,257 06/02/2015� �

464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

Page 18: Influencer Marketing with Klear

Influencer Marketing

Mentions2,115Retweets

14,164,896Impressions

KyleEditor

245Mentions124Retweets

489,592,565Impressions

436 01/14/2015� � 124 10/27/2015� �

27,257 06/02/2015� �

Blog Post: The Multiples: To me, winter is an excuse to just wear more clothes… Jacket: Zara. Skirt: Alice ... bit.ly/1lSfuVu

Karen BlanchardNo heels for the next few weeks � Pants - Zara Biker boots - Coach #snow #coach #whatiwore… instagram.com/p/BA-oLEwAYJR/

Ruffled winter layering

464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

Understand the impact on your brand and quantify KPIs and ROI

Access granular metrics to understand the impact of each individual and the content equity that was generated for your brand

Measure SuccessMeasure the success of your influencer program

14 / 135 Users In NYC Campaign Mentioned Calvin Klein

336 Mentions

bryanboy

24�

124 Mentions�

1.2KEngagements

18KReach

$21KPotential ROI

Mentions

$1,245 Estimated ROI

54Eng.

12KReach

13� Mentions

32Eng.

9KReach

201� Mentions

$4,221 Estimated ROI

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

KyleEditor

436 01/14/2015� �

Imagine a Francisco Costa at Dior and Raf Simons at Calvin Klein Collection switch.

124 10/27/2015� �

27,257 06/02/2015� �

464 02/10/2016� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

5,138 MentionsLondon Fashion Week

On TwitterMostly Twitter

MENTIONS

6.5K

REACH

56KOn Twitter

IMPRESSIONS

785K

TOP PEOPLE

201Mentions

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

27,257 06/02/2015� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

Page 19: Influencer Marketing with Klear

Influencer Marketing

Monitor your campaigns on Twitter and Instagram. Get a comprehensive report on exposure, earned content, and understand the demographics of the target audience actually reached. Capture the audience engaging with your campaign and identify new influencers that are driving conversations.

Campaign Monitoring

Influencer Marketing

5,138 MentionsLondon Fashion Week

On TwitterMostly Twitter

MENTIONS

6.5K

REACH

56KOn Twitter

IMPRESSIONS

785K

TOP PEOPLE

4.6KTwitter

1.4KInstagram

Mentions

800

1200

400

024 Nov 26 Nov 28 Nov 30 Nov 2 Dec

124 10/27/2015� �

27,257 06/02/2015� �

5,138 MentionsLondon Fashion Week

56.6%

GENDER

Women54%

TOP AGE GROUP

18-2451%

TOP COUNTRY

United Kingdom11%

TOP SKILL

Fashion

201Mentions

113Eng.

24KReach

39� Mentions

11Eng.

10.1KReach

27,257 06/02/2015� �

Here's how those @justinbieber and @KendallJenner ads have worked out for @CalvinKlein: bit.ly/1FrOK1s

857 11/26/2015� � 185 07/15/2015� �

Page 20: Influencer Marketing with Klear

Track the audience engaging with your campaign to under-stand if you are reaching your target

5,138 MentionsLondon Fashion Week

56.6%

GENDER

Women54%

TOP AGE GROUP

18-2451%

TOP COUNTRY

United Kingdom11%

TOP SKILL

Fashion

INFLUENCE LONDON FASHION WEEK

Novice 31%48%

20%

0.7%

Casual

Power Users

Celebs Novice Casual Power Users

Celebs

COUNTRIES LONDON FASHION WEEK

United Kingdom 51%

18%

5%3%

United States

FranceThailand

United States

United Kingdom

France Thailand

Monitor your campaigns on Twitter and Instagram. Get a comprehensive report on exposure, earned content, and understand the demographics of the target audience actually reached. Capture the audience engaging with your campaign and identify new influencers that are driving conversations.

Campaign Monitoring

Influencer Marketing0

24 Nov 26 Nov 28 Nov 30 Nov 2 Dec