SHOBHA PONNAPPA

Consulting in Digital Marketing Breakthroughs

http://shobhaponnappa.com

Read a lot more on Web Designon my blog:

http://shobhaponnappa.com/customer-experience

8 insightful statistics culled from the Frost & Sullivan Visionary Research Group Study on B2B buyers!

73% of global B2B traffic to

brand/company sites originate from the

search engines. Most only research the first

page of Google.

80% of companies serving

B2B audiences believe that their customer expectations have

changed due to the B2C effect.

70% of B2B purchase decisions include at least 2

decision makers on the client side. Brands

need to serve multiple roles.

57% of the buying process is done by

B2B buyers prior to engaging with the

brand. B2B sites need to assist the buying

process.

76% of B2B customers say the most challenging

factor in a website’s design is the ability

to find needed information.

10% is the average conversion

rate in the B2B segments, as

compared with just 3% conversion rates in B2C segments.

50% of B2B buyers surveyed identified

greater customizability and personalization as

needed but often missing from very many

brand sites.

75% of B2B buyers admitted they are more

deeply influenced by social peers on the

social media than by brand communication.

Embed this on your site and in your mind!

INCREDIBLE B2B CUSTOMER EXPERIENCE STATISTICS

(Sources: Frost & Sullivan Visionary Research Group Study)