Surprising stats about content marketing

Source: HubSpot’s State of Inbound Marketing 2014

Introduction

3,750 Companies surveyed, charts represent their responses

Used by companies of all sizes (See charts on following page)

Significant growth of inbound usage year-over-year

Better ROI on marketing efforts than traditional marketing

Small and mid-tier companies, those under $10M make up over half of the users.

Less than 25 employees make about about half of the respondents.

Growth of Inbound

B2BBusiness to business is the

largest user segment.

Reported top marketing priorities

Increasing number of leads

Converting leads and contacts to customers

Reaching target buyers

Grow existing customers

Increase marketing ROI

Reduce cost of customer acquisition

Return on Investment

Inbound increases ROI, ROI unlocks budget dollars.

No single factor had a greater impact on budget, positive or negative, than past success with inbound marketing.

Blogging tops the high performer’s list of most important inbound projects.

Summary

Taken together the preceding charts support the notion that failing to practice inbound puts marketers at an unfair disadvantage. Most obviously, it prevents them from realizing the benefits of inbound, but it also leads to them losing ground to competitors that are running inbound programs.

Inbound or content marketing levels the playing field for small and mid-tier companies.

Learn more

Visit our website at www.bottomlinecoach.com or click on the button below to download our free eBook “A simple introduction to Inbound Marketing”.

Measurable Results LLC