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[Partner Name] will be talking about its own products and/or services, which it makes available directly to customers. The statements and opinions contained herein are those of [Partner Name] and not of

Oracle. Oracle has not verified any statements or claims herein and assumes no responsibility for such statements or claims.

CAUTIONARY NOTE:

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The benefits of one-to-one marketing and how to develop your strategy, including a number of great use cases for incorporating one-to-one

marketing and tips for using Bronto as part of this marketing strategy.

In Pursuit of One-to-One Marketing

#brontosummit

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One-to-one marketing is a

customer relationship

management (CRM) strategy

emphasizing personalized

interactions with customers.

WHAT IS ONE-TO-ONE?

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• Increase Engagement

• Increase Conversion

• Decrease Customer Loss

WHAT ARE THE BENEFITS?

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• Data Health

• Actionable Data

• Available Technology

• Bandwidth

THE PURSUIT

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An overview of data housing,

sources, accuracy and integration.

DATA HEALTH

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Data that supports business goals

and drives marketing initiatives.

ACTIONABLE DATA

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Do you have access to the technology

needed to pursue one-to-one marketing

strategies? Also, do you have the time and

resources available to dedicate to this

initiative?

AVAILABLE TECHNOLOGY & BANDWIDTH

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Serving highly relevant content

based on the customer’s profile

information results in higher

engagement across multiple KPI’s

INCREASE ENGAGEMENT

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Increase conversion along with

engagement by serving relevant

content based on profile information

then work with your site

merchandisers to drive the experience

through to conversion.

INCREASE CONVERSION

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Decrease customer loss by

implementing retention measures

based on behavior data. Then

implement using workflows and

segmentation.

DECREASE CUSTOMER LOSS

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One-to-one Marketing is only

effective if you have the data to

support it.

WHERE TO START?

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One-to-one Marketing is: meeting

the customers expectation by

leveraging customer profile

information to serve highly relevant

content.

IN CONCLUSION

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Thank You

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