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Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce. We look at some of the most revealing recent statistics that show why active, real-time personalization is so important and what opportunities lie ahead of progressive modern marketers that are adopting it as we speak. If you are interested in e-commerce email marketing make sure to check out our blog with weekly fresh resources for every e-commerce marketing team -> http://blog.mojn.com.
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Send emails that click!
IMPORTANCE OF E-COMMERCE PERSONALIZATION IN
20 REVEALING STATS!
Send emails that click!
75% of consumers like when brands personalize messaging and offers.!
Source: Aberdeen Group!
75%!
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The top reasons for U.S. email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%).!
Source: cmb!
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Personalized emails improve click-through rates by 14%, and conversion rates by 10%.!
Source: Aberdeen Group!
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61% of consumers prefer offers even if this results in less privacy.!
Source: Monetate!
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56% of consumers say they would be more inclined to use a retailer if it offered a good
personalized experience.!Source: o2 - The Rise of Me-tail!
56%!
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Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests.!
Source: Janrain & Harris Interactive!
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O2's study The Rise of Me-tail shows that adding personalization experience to shopping could lift sales by 7.8%.!
Source: o2 - The Rise of Me-tail!
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40% of consumers buy more from retailers that personalize the shopping experience across channels.!
Source: mybuys.com!
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Emails with personalized subject lines have 26 percent higher unique open rates than non-
personalized emails.!Source: Experian!
26%!
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94% of companies agree that personalisation "is critical to current and future success."!
Source: Econsultancy!
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80% of marketers define dynamic personalization in email as highly
important.!Source: Adobe & DMA!
80%!
DESPITE RESULTS, STATS SHOW VERY SLOW ADOPTION OF PERSONALIZATION TECHNOLOGIES. !
ALL THIS IS GREAT… BUT!!
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70% of brands are still not personalizing emails sent to subscribers.!
Source: Experian!
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77% of marketers say "dynamic, personalized content" across channels is very important, but
most are still in the planning stages.!Source: Adobe & DMA!
77%!
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Businesses that are currently personalising web experiences and who are also able to quantify the improvement are seeing an increase in sales of 19% on average.!
Source: Econsultancy!
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54% of retailers that use automated product recommendations increased their average order value year over year.!
Source: Forrester Research/shop.org!
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84% of marketing executives say they plan on developing a process to map rich media
content assets to buyer journey stage.!Source: Aberdeen Group!
84%!
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60% of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial.!
Source: Adobe & DMA!
WHAT ARE THE OBSTACLES IN THE WAY OF MODERN
MARKETING PERSONALIZATION?!
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Almost a half of companies say that IT roadblocks (47%) and legacy technology (46%) are "major barriers" in their personalization efforts.!
Source: Econsultancy + Monetate!
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30% of marketers see disparate data sources in their current CRM systems as one of the top obstacles in using CRM to personalize their content.!
Source: Econsultancy + Monetate!
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Scarce resources hold back a large portion (44%) of companies from investing in, or improving, their personalisation efforts.!
Source: Econsultancy + Monetate!
44%!
Automatic “hassle-free” personalization of e-commerce email campaigns is finally here!!
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No tech integration!
Keep your existing ESP!
Free Trial Campaign!
SO … HOW CAN MOJN HELP?!
FIND MORE ON: mojn.com!
