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IMPORTANCE OF ADVERTISMENT IN E-COMMERCE

Presented by Techno wave Team

IMPORTANCE OF ADVERTISMENT IN

E-COMMERCE What is E-commerce ?

Types of E-commerce

What is advertisement ?

Types of advertisement

Importance of advertisement in E-commerce

Result of advertisement

Total growth of E-commerce

What is E-commerce ?It is term for any type of business ,or commercial transactions, that involves the transformation across the internet

Comercial transactions conducated electronically on the internet .

Business 2 Consumer Business 2 Business

Business 2 Government Consumer 2 Consumer

M-commerc

Types of E-commerce

“What is

advertisment ?It is a notice or announcement in a public medium

promoting a product, service, or event or publicizing a job vacancy.

Types of advertisment :

1)print advertisement

2)outdoor advertisement

3)broadcast advertisement

4)covert advertisement

5)public service advertisement

6)celebrity advertisement

7)web advertising

Print advertisement types:

News paper Magazines Flyer or flier

Broucher

Outdoor advertisement types

BillboardTrade shows

Outdoor advertisement types

Event Kiosks

Broadcast advertisement types Television Internet

Radio

Covert advertisement Advertising in movies

surrogate advertisement

Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol.

public service advertisement

creating awareness, changing public attitudes and behavior towards a social issue.

Blood donation camp Save electricity and water

celebrity advertisement

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service.

web advertisement

web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Banner adsAffiliate ads

Pop-up ads

IMPORTANCES OF ADVERTISIMENT IN ECOMMERCE :

it increase the sales

it helps to create good public image

marketing can be improved.

economic growth of company can be increased

creating awareness

advertisement helps to research

brand image can be build

Result of advertisment

Remarkable Digital advertising is increased

Over all outlookOf advertisement

Result of advertisment

India is the second largest country on internet

In India 2016 ,100 million online buyers are projected

India’s ad agency

India’s estimated e-commerce websites traffic

Globe’s no ad agency

The over all E-commerce growth

All over the globe e-commerce growth

33% online buyers are increased from 2014 to 2015

Presented by YATHEESH KM(Techno Wave Team –IT

Consultant)