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Impatience is a VirtueHow Restless Audiences Demand Smarter Marketing Strategies
Luke Judge
Managing Director, NMPi
@LukeJudge
2
Audiences with access to search
engines are more likely to
remember where to find
information, but less likely to
remember specific information
-Columbia University (2011)
5
Creativity
Data Intent
BBeing customer centric
AInnovative use of technology
C
Extending reach and opportunity
Right People Right Place Right Moment Right Message
6
Creativity
Data Intent
BBeing customer centric
AInnovative use of technology
C
Extending reach and opportunity
Right People Right Place Right Moment Right Message
7
Right People Right Place Right Moment Right Message
1st Party Data
3rd Party Data
Channel
Placement
Phasing
Ad scheduling
Demographic data
Psychographic data
Previous purchasers
In-market for a new bike
Paid Search
Google Shopping
Pay day
5-9pm
Gender
Offer-driven