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PEST Analysis on Indian Market Scenario.
POLITICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:
POLITICAL FACTORS
POLITICAL STABILITY
PATENTS
FOREIGN PRESSURE
PROPERTY RIGHTS
LAWS
IMPACT ON INDIAN MARKET DUE TO POLITICAL FACTORS:
• Affects the economy as a whole• Changes in regulation• Political stability• Mitigation of risk
ECONOMICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:
ECONOMIC FACTORS
CURRENCY FLUCTUATIONS
ECONOMIC GROWTH FORECAST
CUSTOMER PREFERENCES
BUSINESS/ INDUSTRY CHANGES
TRADE CYCLES
IMPACT ON INDIAN MARKET DUE TO ECONOMICAL FACTORS:
• Rise in the inflation rate.• Company’s way of pricing goods and services.• Purchasing power of a consumer.• Change in the demand/supply models.
SOCIAL FACTORS THAT AFFECT INDIAN MARKETS ARE:
SOCIAL- CULTURAL FACTORS
RELIGION AND
BELIEFS
HUMAN RIGHTS
LANGUAGES
POPULATION DEMOGRAPHICS
NATIONAL CULTURAL
VALUES
IMPACT ON INDIAN MARKET DUE TO SOCIAL FACTORS:
• Sales of product and revenues earned.• How we behave and what we buy.• Changes in supply and demand of goods and
services.• Loss of market share.
TECHNOLOGICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:
TECHNOLOGICAL FACTORS
CONSUMER
ACCESS TO
TECHNOLOGY
INFORMATION SYSYEM
MATURITY OF EQUIPMENTS
TECHNOLOGY PLATFORMS
IMPACT ON INDIAN MARKET DUE TO TECHNOLOGICAL FACTORS:
• Change in the operations of the market.• Better production, procurement and
distribution logistics.• Reduced wastage and lower costs• Innovation• More effective business marketing.
PEPSICO
Political• Regulated by FDA,
maintain a firm standard of laws.
• Different market, different regulations.
Technological• Integrate with the recent
changes.• Social media explosion to
introduce brand recognition and brand engagement.
Economical• Economic turndown:
1.Restructuring sales & marketing campaigns.
• People were at homes due to loss of jobs. Pepsico related to them.
Social• Had to connect
to people and manage the cultures.
• Manage the tastes globally.
THANKYOU.