iMediaShare case study

THE OBJECTIVEIncrease awareness of the iMediaShare application, its high usability and convenience.

iMediaShare delivers on-demand movies, music, and videos from your phone straight to your

TV - no boxes or cables required.

THE SOLUTION1. Used sponsored app placement in the

Opera Mobile Store to address 60 million

monthly users of the store.

2. Used banner placement on the Homepage

of Opera Mini to address 260 Million Opera

Mini monthly users.

THE RESULTS• Increased number of downloads from 400 up to 3 000 /day

• More than 20 000 daily impressions

• Great visibility by new unique users

• Total downloads in Opera: 45 293

45,293total downloads

20,000impressions/day

3,000downloads/day

Opera Mobile Store COPYRIGHT © 2013 OPERA SOFTWARE ASA. ALL RIGHTS RESERVED.

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3 000

2 500

2 000

1 500

1 000

500

750% incr

ease

!Daily Downloads

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2