IMC: FALLONInternational Delight: Presents

INTERNATIONAL DELIGHT

WATCH

CLIENT SITUATION

DATED PRODUCT

STEEP COMPETITION

TAP INTO NON-DAIRY MOVEMENT

HOW TO CONNECT MEMORABLY?

OBJECTIVES

RAISE AWARENESS

HIGHLIGHT BENEFITS

REPOSITION BRAND

NEW INFORMATION

EVERYONE LIKES THEIR COFFEE JUST SO

VARIED MARKET, BUT ALL VALUE FEELING UNDERSTOOD

“REAL” PEOPLE BREED LOYALTY THROUGH AUTHENTICITY

CREATIVE MESSAGING

“HOW DO YOU LIKE YOUR COFFEE?”“I LIKE IT INTERNATIONAL AND I EXPECT TO BE DELIGHTED.”

WE LIKE HOW YOU PARTY.

STYLES

REPEATED COLOR PALETTE

PRODUCT PROPS

CINEMATOGRAPHY

SOUND/LIGHTING

LOGO/BRANDMARK ALWAYS PRESENT

PACE OF DELIVERY OF MESSAGE, CAMERA

CLEAN, SIMPLE, DIRECT- BUT NOT TOO SERIOUS. QUALITY.

WORKS CITED

Fallon. 20 July 2017. www.fallon.com/case/international-delight-presents/.

International Delight. 20 July 2017. www.internationaldelight.com/faq.