COFFEE, THE ILLY WAY

GLOBAL E-COMMERCE SUMMIT

June, the 9°, 2015

ABOUT ILLYMission, Vision, Values

3GLOBAL E-COMMERCE SUMMIT

Mission

Our mission , passion and obsession is to delight all those who cherish

the quality of life , through our search for the best coffee nature can

provide, enhanced by the best available technologies and

by our search for beauty in everything we do.

Coffee, the illy way

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Vision

We take pride in being the world reference for coffee culture and

excellence . illy is a company innovating to create and offer the finest

products throughout the world’s best destinations, while demonstrating its

character as the leader in the premium coffee segment.

Coffee, the illy way

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Values

We create and share superior stakeholder value over time through our

commitment to improvement, transparency, sustainability, and people

development. For illy, quality and sustainability are an inseparable pair:

only the truly excellent is sustainable, and anything worth sustaining must

be excellent.

Coffee, the illy way

6GLOBAL E-COMMERCE SUMMIT Coffee, the illy way

Expo 2015 – Official Coffee Partner

https://youtu.be/HE_9Ses4moM

ILLY E-COMMERCECountries, Team, Future

8GLOBAL E-COMMERCE SUMMIT Coffee, the illy way

illy is selling directly online in the following markets

• Italy

• USA

• Germany

• Austria

• France

• Spain

• Belgium

• Netherlands

• China

illy’s eShops

IT

USA

DE

FR

9GLOBAL E-COMMERCE SUMMIT Coffee, the illy way

illy is managing the online sales in the differentcountries with a unique e-commerce platform, operating a dedicated site every country, with localcatalogue, local warehouse, local content, localpricing, local customer care.

In Trieste (Italy), illy headquarters, the eBusinessteam runs the digital globally, managing

• Digital content

• Digital marketing

• Business technology

• CRM

• User experience

illy’s eBusiness Team

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Future

Illy is increasing and enhancing its direct relationship with final consumers

opening flagship cafè and local eShops across 140 countries.

eCommerce is a pillar of the illy’s strategy, creating extraordinarily good

and beautiful experiences and products to always satisfy illy’s customers’

needs and wishes, serving the best coffee in the world .

The key to the future of Illy cafés and eShop is to leverage the consumer

journey with an integrated on/off line business model.Coffee, the illy way