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Digital Marketing Analysis

IHG digital marketing analysis

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Page 1: IHG digital marketing analysis

Digital Marketing Analysis

Page 2: IHG digital marketing analysis

IHG Company's OverviewA global company with 9 hotel brands. With over 4,600 hotels and nearly 674,000 rooms in almost 100 countries around the world.

Page 3: IHG digital marketing analysis

DESKSTOP SITEFrom the homepage, You have first of all the possibility to have a direct access to each brand’s website on the top bandage which allows you to avoid to scroll

c

Page 4: IHG digital marketing analysis

DESKSTOP SITEFrom the Homepage You will also find an horizontal scrolling bandage which the current special offer the group is proposing Here below is an example

You will able to quick search a destination in the IHG World straight away

Page 5: IHG digital marketing analysis

DESKSTOP SITE

Or you can choose to get a direct access to Three special offer including on Green Stay which pretty compare to the competitors. Again this is accessible from the Home Page without any scrolling

Page 6: IHG digital marketing analysis

DESKSTOP SITE

At the bottom of the Home page you will find a direct link to their twitter, facebook & apps

Page 7: IHG digital marketing analysis

Explore a Destination from the Website not only the hotel

The possibility to explore in advance

the zone near by the destination you have plan to stay is a good

idea which can facilitate the

potentail geust global research on

his travel

Page 8: IHG digital marketing analysis

Booking Engine

The booking is pretty clear and easy to use. You can have a direct

map view of your hotel’s location,

compare facilties form a hotel to another and they are making some recommendations of

other hotel considering you

previous research

Page 9: IHG digital marketing analysis

Website conslusionI think that compare to its competitors in terms of digital presence marks IHG group website is easy to use and provides relevant information. The home page present very clear and well organized topics that facilitate the traveller's research. The booking Engine is also very easy to use and propose very efficient targeting content considering you research

The only bad point I have to underline is that there is only a small push on their social network from the website. It’s up to them to improve that point.

Page 10: IHG digital marketing analysis

Room Key

IHG combines its solid website with

usable booking site, and modern feel of RoomKey, and its low-key but well-executed social media presence

Page 11: IHG digital marketing analysis

Room Key

IHG is on of the privileged partners

of Room key