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Digital Marketing Analysis
IHG Company's OverviewA global company with 9 hotel brands. With over 4,600 hotels and nearly 674,000 rooms in almost 100 countries around the world.
DESKSTOP SITEFrom the homepage, You have first of all the possibility to have a direct access to each brand’s website on the top bandage which allows you to avoid to scroll
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DESKSTOP SITEFrom the Homepage You will also find an horizontal scrolling bandage which the current special offer the group is proposing Here below is an example
You will able to quick search a destination in the IHG World straight away
DESKSTOP SITE
Or you can choose to get a direct access to Three special offer including on Green Stay which pretty compare to the competitors. Again this is accessible from the Home Page without any scrolling
DESKSTOP SITE
At the bottom of the Home page you will find a direct link to their twitter, facebook & apps
Explore a Destination from the Website not only the hotel
The possibility to explore in advance
the zone near by the destination you have plan to stay is a good
idea which can facilitate the
potentail geust global research on
his travel
Booking Engine
The booking is pretty clear and easy to use. You can have a direct
map view of your hotel’s location,
compare facilties form a hotel to another and they are making some recommendations of
other hotel considering you
previous research
Website conslusionI think that compare to its competitors in terms of digital presence marks IHG group website is easy to use and provides relevant information. The home page present very clear and well organized topics that facilitate the traveller's research. The booking Engine is also very easy to use and propose very efficient targeting content considering you research
The only bad point I have to underline is that there is only a small push on their social network from the website. It’s up to them to improve that point.
Room Key
IHG combines its solid website with
usable booking site, and modern feel of RoomKey, and its low-key but well-executed social media presence
Room Key
IHG is on of the privileged partners
of Room key