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This presentation is about the Ice Cream industry in Pakistan, telling about the five major companies doing business in this industry including Hico, Yummy, Igloo, Wall's & Omore Pakistan. Market Share, Promotion Activities and Wall's strategies to beat others are part of this presentation.
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ICE CREAM INDUSTRAY IN PAKISTAN by: Junaid InamMay 11, 2014
o First ice cream company in Pakistan Hico Ice Cream o Manufactured by Pakistan Fruit Juice Co. (Pvt.) Ltdo Brand Hico has been well established since 1952o Production capacity is 4.5 million liters of ice cream a yearo It is marketed in major cities of Punjabo Flavors including chocolate, vanilla, mango, strawberry,
pineapple, apple, and orange
Established in 1981 by an army officer MR. Hamid Nawaz In 1986 Mr. Ijaz Ahmed purchased the company Currently operating in more than 70% of country Average sales are Rs 3 Million/day in summer Less use of new technology and less promotion activities are
the cause of Yummy to have less market share
o IGLOO is operating since 1974 o One of the pioneers to start ice cream business in Pakistano Offer 28 different flavors under the name of IGLOOo Some of there unique flavors are Strawberries & Cream,
Blueberries & Cream, Butter Scotch & Cream, Chocolate Crispy, Strawberry Cheese cake and Coffee Toffee Cookies & Cream
ICE CREAM MAKES YOU HAPPY – ITS OFFICIAL! Wall's is a United Kingdom originated food brand covering,
owned by Unilever Wall’s is a leader in Ice cream and frozen goods in Pakistan Wall’s came to Pakistan in 1995 Feast was one of the first Products introduced by Wall’s Walls acquire Polka in 1999 Jet Sport & Choc Bar two of Walls most popular brands
Omoré was formally launched on April 6, 2009 The ice cream was launched in eight cities and towns The brand started with 24 different formats and flavors, 3
of which never introduced before Production unit in Sahiwal has a capacity of producing
50,000 liters per day Ice cream turnover in 2009 was Rs.751 million
Ice Cream Industry Market Share
WallsOmoreIglooOthers
How Walls Beat Others in Distribution?
RetailerSecurity for the Freezers
Investment on Ice Cream products
Board for advertisement
Total investment required
Others 15000 12-15,000 3000 30,000
WALL’S Nil 12-15,000 Nil 15,000
Promotion Activities by Ice Cream Manufacturers
· TV· Billboards· News papers· Magazines· Radio· Banners· Pamphlets· Stands in shops· Shop boards· Sponsorships of pop stars, actors, models· Event arrangements· Bus Stop Board Ads