Kendra Wright| Saffire Events

BUTTS IN SEATS!

TOP 10 ONLINE TIPS TO GET

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HISTORY

Over 120 Events, Venues & Destinations trust Saffire!

MOST IMPORTANT FOR BUTTS

YOUR BRAND

YOUR LAND?

INCREMENTAL REVENUE

EVERY PART Your online presence affects

of your marketing strategy.

THE SAD TRUTH

40-60% of the people who visit your website will

only visit the homepage before leaving your website.

98% of anonymous online prospects enter a website

looking for something, yet still leave anonymous.

GREAT HOMEPAGE CHECKLIST • Clear navigation

• Relevant content

• Calls to action

• Good search

• Fast load

• Clean layout

• Compelling imagery

• Interactivity

LAYOUT Clean

1

THE GOOD

COMPARE &

CONTRAST

TO USERS:

THE CAPITAL “F”

Imagery Compelling

2

WHAT IS A WEB WITHOUT IMAGERY?

GREAT IMAGERY Clearly

is key.

EVER TAKEN 10% of photos

were taken in the last 12 months.

Interactivity Enticing

3

2 INTERACTIVITY

VISITED WHAT’S THE MOST

BESIDES HOMEPAGE?

EVENT SCHEDULE

PHOTO INTERACTIVITY

PHOTO UPLOADS

12 TIMES Video watchers are

more likely to purchase.

VIDEOS NEAR BUYING OPPS

GIVE AWAY FREE STUFF

BOOTH #2244

Interactivity The Ultimate

4

TICKETS DO YOU SELL

ONLINE?

GET TICKETS HERE BUY TICKETS TICKETS & DEALS

WHICH DOOR WOULD YOU CLICK?

1 2 3

BUTTON NAMES

STEAL OF A DEAL • Bundle tickets together for one show.

• Family 5-pack

BUNDLE TICKETS

One big show with three smaller ones

ADD COUNTDOWN TO TIX

Content Managing Your

5

IS THIS HOW YOU MANAGE YOURS?

YOU MUST BE IN CONTROL

OF YOUR WEBSITE CONTENT.

MANAGE YOUR CONTENT

…BUT ALSO HERE…

…AND HERE!

MOBILE Great

6

Presence

MOBILE How many have a

optimized website?

Really Old Days

Fairly Old Days

Now

SOFA MAXIMIZE

the

MOBILE PURCHASE

DON’T FORGET TABLET!

Email

7

Strategy

EMAIL How many of you

your customers?

MOST PREDICTAVE OF A SALE

EVEN ON MOBILE

ANATOMY OF SUCCESS Big Email List

Lots Opened

Lots Clicked

$$$

Get a big email LIST Get started, and keep it going

EMAIL SIGNUP ON ALL PAGES

Get lots of OPENS

Good subject line + Sent at right time

SUBJECT LINE BEST PRACTICES • Subject recognizable

• Action words

• Not too spammy

• Also From name

Get lots of CLICKS

Good content & images

DON’T TELL THE WHOLE STORY

WHY GET THEM TO YOUR SITE?

CONSIDER A PYRAMID

one main story

two smaller features

TEST AGAINST EACH OTHER

two smaller features

SOCIAL

8

Strategy

ADVERTISE How many of you

on Facebook?

FOCUS ON FACEBOOK

Free Facebook is Dwindling. BUT YOU MAY HAVE HEARD…

THE OLD WORLD

THE NEW WORLD In September, Facebook made a change to its algorithm, drastically

reducing the reach of business posts.

In December, they did it again.

Now an estimated only 3% of your followers will see your posts if you

don’t advertise.

If you are posting, you must “pay to play.”

WHY? USER EXPERIENCE

& CA$H

NEW FACEBOOK STRATEGIES

1. Re-evaluate your Facebook investment.

2. Optimize posts for sharing.

3. Engage your fans elsewhere.

4. Pay up. (cheap… for now)

FACEBOOK AD TARGETING • Your Facebook followers & (potentially) their friends

• Your email list & (potentially) “look-alikes”

• People who went to your website

• People who are interested in related organizations

HOW FAR DOES YOUR MONEY GO?

TESTING,

9

Testing…

GOOGLE HEAT MAP

GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

FACEBOOK ADS With your emails and social media, it has never been cheaper or

easier to see what gets results.

EMAIL LAYOUT & CONTENT

THEN APPLY EVERYWHERE!

PUT IT HERE

…AND HERE

AND MOST IMPORTANTLY…

ORGANIZED

10 Get

EDITORIAL CALENDAR

www.SaffireEvents.com/calendar

ONLINE + YOU

Don’t forget to drop off your

business cards.

FREE ONLINE MARKETING TIPS

Website www.saffireevents.com

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