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IMKT120 Unit 2
Citation preview
Social Media in the Corporate
World
Northwestern Technologies
What is Social Media?
Emergence of Social Media
• Social Support
• Trust
• Intent to buy
• Perceived Usefulness
Current Social Media Landscape
Opportunities and Benefits
• Brand popularity
• Communication
• Increasing sales
• Sharing information
• Social support
Decisions?
Conclusion
References
social media. Dictionary.com Unabridged. Retrieved July 27, 2014, from Dictionary.com website: http://dictionary.reference.com/browse/social media
Hajli, M. Nick (2014) A Study of the Impact of Social Media on Consumers. International Journal of Market Research. 2014, Vol.56 Issue 3, p387-404. 18p