Human Experience Marketing

The human experience offers marketers an opportunity to connect with their target market in an emotional way.

Human Experience MarketingKnow Your Customer’s Needs, Values, & Goals

Once you understand your customer’s needs, values, and goals, you can create specific marketing strategies based on those emotional needs.

Human Experience MarketingKnow Your Customer’s Needs, Values, & Goals

Customer Persona Create a customer persona for each type of customer you have, to gain insight into their emotional needs.

A customer persona is a fictional representation of your ideal customers based on market research and real data from existing customers. It includes customer demographics, behavior patterns, motivations, and goals. The more detailed, the better.

Human Experience MarketingKnow Your Customer’s Needs, Values, & Goals

Classify Each Persona by Like Features & Needs

Human Experience MarketingKnow Your Customer’s Needs, Values, & Goals

Once you have insight into the emotional needs of your customers, you can create a plan to strategically help them meet those needs.

With this information, marketing content can be created that appeals directly to their goals or engages with their values.

The point is to create an emotional connection with the customer’s human side. After all, everyone is an emotional being experiencing life as a human.

Combining the human element of your brand with your customer’s emotional needs provides an opportunity to find creative ways to help customers reach their goals.

Human Experience MarketingTell An Authentic Story

Tell customers an authentic story that connects with their human spirit.

Human Experience Marketing

Human Experience Marketing

Customers want to know more about the brand they engage with. Tell them a story that shows a human side of your brand.

Behind the scenes stories featuring employees and their success, provide a relatable human experience.

Giving customers something to relate to creates an emotional connection between them and your brand.

Human Experience Marketing

Engage with your customers on a personal level. Talk to them both in person and digitally.

Teach customers how to solve a problem they are facing and show them how your brand can help them reach their goals.

Human Experience Marketing

Tell customers a story about the causes your brand supports and the meaning behind it. Personal stories from people directly affected by your support can inspire an emotional connection with your customers.

Be creative when drafting stories. Think about the emotional needs of your target markets and take them on a unique journey only your brand can provide.

A unique way to connect with your target market’s emotions is by aligning your brand’s goals with the social needs of the community.

Human Experience MarketingAlign your brand’s goals with the social needs of the community

Human beings yearn for a purpose and reason to exist. Helping the community shows your employees and customers your brand cares. They will be inspired and motivated to spread the word about the good deeds your brand has done.

Human Experience MarketingAlign your brand’s goals with the social needs of the community

Determine what skill set your brand can contribute to the well being of the community.

With that in mind, select a cause that aligns with your company's goals and values.

Develop a strategy that is economically sustainable, viable, and credible.

It takes time to develop a rewarding program that benefits both your brand and the community.

Ensure everyone is fully committed to the time and resources needed to be successful.

Human Experience MarketingAn Emotional Connection Between

Your Brand & the Customer

Emotions motivate purchases and connecting with a person on an emotional level will elevate their satisfaction with your brand.

Human Experience MarketingAn Emotional Connection Between Your Brand & the Customer

An emotional connection with your customer will increase the chance they become a high value/long term customer.

When customers feel close to you, they will tell you more about their needs, values, and goals. Show empathy when you listen to them and inspire solutions that meet their needs.

Engaging experiences that inspire lasting memories create an emotional connection between your brand and the customer.

Create an authentic and personal relationship with your brand and your customer.

This will give your brand substance and establish you as trustworthy, which will elevate you above the competition.

Human Experience MarketingA Personal & Authentic Relationship

Human Experience MarketingA Personal & Authentic Relationship

Authenticity comes from having a clear and consistent message about your brand.

Develop a purpose for your brand other than making a profit and share that mission and vision with passion.

Stand up for what you believe in and never compromise your values.

Only make promises you know you can keep.

Always be available to help the customer.

ONLyAUTHENTIC DUCKS

ALLOWED!!

“Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.”

- E. E. Cummings

Human Experience Marketing Engage Customers in a Personal Way & Enhance Your Human Experience

Connecting with other human beings can reduce stress, increase your health, and lead to a longer life. Most importantly it gives your life purpose. Feed your soul by engaging with customers in a personal way and your experience as a human being will be rewarded.

Need Help Creating Events that Inspire Innovation &

Unique Experiences?

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Fuchsia Experience

Digital Marketing &

Event Management

Helping small businesses & organizations grow by creating unique experiences that inspire lasting memories.