HUL BE BEAUTIFUL CAMPAIGN

FT154030 PAVITRA ANAJI

FT151037 SAMPITA DEY

FT151015 TONY RICHARDS C

FT153076 SANKAR A KAMATH

FT151046 RANJEET MATHEW

FT152040 SHREYTI GARG

FT151045 PRACHI GUPTA

FT152013 NIRMAL RAJ SELVARAJU

FT151086 JYOTHISH JAYAN V

FT151066 ARJUN NAMBIAR

SPECIAL THANKS TO LIGHTHOUSE INSIGHTS FOR PROVIDING THE CASE

http://lighthouseinsights.in/

BE BEAUTIFUL CAMPAIGN

PROBLEMS WITH OLD CAMPAIGN

No strategy

Fragmented approach

Paid media

NEW CAMPAIGN

Making beauty attainable for every women

Content marketing

Organic growth, zero dependence on paid readership

COMPANY: JACK IN THE BOX WORLD WIDE

CLIENT: HUL

SUGGESTIONS

• Create Twitter page and share important information regarding products and company through the same.

• Ask your readers to submit a story of their experience with your product or service.

• Encourage spoofs

• Rewards for best video, posts, etc.

• Target fashion colleges, engineering colleges, etc.

Strategy

Make women feel beautiful

Target the need of users to feel beautiful irrespective of products used

Plan: Use content marketing

Objective: Increase organic visitors and increase available content

Platforms: Website, Youtube, Facebook, Twitter, blogs,….

ISSUE WITH AXE, FAIR AND LOVELY, etc.