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Mercredi 8 et jeudi 9 octobre se tenait la 5ème édition du HUBFORUM. Un rendez-vous annuel pour networking, mais aussi pour faire un état des lieux des meilleurs pratiques digitales de l’années pour tirer vers le haut son business. Cette année le sujet était « Connect, Transform or Die ». Pour revivre le HUBFORUM Paris 2014, l’équipe du HUB Institute vous invite à retrouver les meilleurs moments à travers les présentations et dans le replay : http://www.hubinstitute.com/replay-integral-du-hubforum-paris-2014/
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![Page 1: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/1.jpg)
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©2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.
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EXPÉRIENCE CLIENT & STRATÉGIE CROSS-CANAL :
LES 5 CLÉS DE LA RÉUSSITE !
![Page 2: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/2.jpg)
Jacinthe StefanovicResponsable Intégration
Stéphane BaranzelliDirecteur Général
![Page 3: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/3.jpg)
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Experian Public.
Quelle est l’activité de
FRANCE BILLET et quel est
votre rôle au sein de
l’organisation ?
![Page 4: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/4.jpg)
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A travers quels canaux
interagissez-vous avec vos
clients et prospects ?
![Page 5: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/5.jpg)
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Experian Public.
A quel moment France Billet
s’est intéressée au marketing
cross-canal ? Et quel en a été
l’élément déclencheur ?
![Page 6: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/6.jpg)
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L’organisation en silos est
l’obstacle le plus souvent
rencontré par les marketers sur le
chemin du cross-canal. Comment
avez-vous géré cet enjeu de
transformation au sein de France
Billet ?
![Page 7: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/7.jpg)
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Comment gérez-vous la
problématique de la
connaissance client chez
France Billet ?
![Page 8: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/8.jpg)
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Quand et pourquoi avez-vous
décidé de faire évoluer votre
solution marketing vers le
cross-canal ?
![Page 9: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/9.jpg)
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Quelles sont selon vous les 5
étapes clés pour penser sa
stratégie cross-canal à long
terme ?
![Page 10: [HUBFORUM Paris] Expérience Client & Stratégie Cross-Canal - Stephane Baranzelli (Experian Marketing Services)](https://reader035.pdfslide.us/reader035/viewer/2022070320/55890e35d8b42ac0488b4784/html5/thumbnails/10.jpg)
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Merci
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