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Registerfor the
Webinar
Training for Coaches, Consultants & Professionals
getclientswithwebinars.com
5 Projects toBoost Your Sales
Platform Pipeline ProductPresentationProfile
5 Projects to reach 6-7 figures
Platform Pipeline ProductPresentationProfile
You need to focus your marketing efforts on just 5 Projects to take your business
to 6 figures or 7 figures & beyond
highvaluesales.com/5-projects/
highvaluesales.com/5-projects/
Platform
Build a Platform for marketing, sales &
service delivery
5 Projects #1: Platform
Pipeline
Build a Pipeline to attract & acquire high value clients
5 Projects #2: Pipeline
Profile
Build a Profile that positions you as a trusted authority
5 Projects #3: Profile
Presentation
Build a Presentation to win more sales at higher price points
5 Projects #4: Presentation
Product
Build a Product that lets you deliver high
value at low cost
5 Projects #5: Product
Where to start?
Platform Pipeline ProductPresentationProfile
I generally suggest people start on their sales pipeline, as no sales = no business
Where to start?
Platform Pipeline ProductPresentationProfile
But one of these is almost a complete system on it’s own:
WEBINARS
Webinars are almost a complete “5 Projects” system out of the box
5 Projects #4: Presentation
Platform
✓ Use their Platform, to market even if you don’t have a website
Webinar Project #1: Platform
Pipeline
✓ An instant Pipelineand will help you start
to build your list
Webinar Project #2: Pipeline
Profile
✓ Boost your Profile by sharing your
expertise with your audience
Webinar Project #3: Profile
Presentation
✓ Sales Presentation to research, market
and sell online
Webinar Project #4: Presentation
Product
✓ Create a Product from a series of
educational Webinars
Webinar Project #5: Product
Webinars let you create deep rapport
And deeply target your ideal client
Get Clientswith
Webinars
10 Steps to
PlanYour
Webinar
Step #1
How to Get Clients with
WEBINARSStep #1
PlanYour
Webinar
Choose Your Topic• Must interest the audience• Common Mistakes• Common Problems• Trending Topics• FAQ• How to get / avoid• Step by StepNeed to cover in 45-60 min
How to Get Clients with
WEBINARSStep #1
PlanYour
Webinar
Choose a Webinar Platform• Lots of good options• Go To Webinar• Zoom• Webinar Jam• Click Meeting• Anymeeting• Webinar Ninja• No Perfect Solution!
How to Get Clients with
WEBINARSStep #1
PlanYour
Webinar
Plan your Hardware• Laptop/Desktop• Mobile or tablet with some
software (Clickmeeting)• Headset/headphones• Ethernet connection• Broadband 5MBPSTest these thoroughly beforeyou go live
How to Get Clients with
WEBINARSStep #1
PlanYour
Webinar
Plan other technology• Autoresponder• Appointment Schedule• Application FormsMake sure you plan these before you launch the webinar
ScriptYour
Webinar
Step #2
How to Get Clients with
WEBINARSStep #2
ScriptYour
Webinar
Script BEFORE You Design• Script determines Sales• Needs to be congruent• Needs to feel authentic• Needs to be engaging• Should also educate• Need to script the offer• Follow a Proven FrameworkYour Script is the #1 Priority
How to Get Clients with
WEBINARSStep #2
ScriptYour
Webinar
My OFFER Script Framework• Opening• Frame Problem/Opportunity• Frame Solution• Educate on topic• Reveal the Next StepsCreates a logical and emotional journey thatdrives people to act
How to Get Clients with
WEBINARSStep #2
ScriptYour
Webinar
Tell Stories to engage• Stories are enjoyable• Stories get us involved• Emotionally engaging• Suspension of critical faculty• Narrative transport• Identify with examples or hostPeople buy on emotion (then justify with logic)
How to Get Clients with
WEBINARSStep #2
ScriptYour
Webinar
Types of stories• Your personal stories• Client success stories• Authority figure stories• Cautionary tales• Familiar stories• Current storiesUse a mix of stories to create dynamism or use a theme
How to Get Clients with
WEBINARSStep #2
ScriptYour
Webinar
Scripting Tools• Powerpoint - bullets• Word doc - bullets• Mind mapping software• Workflowy• Do rough draft, then do
practice to expand contentStart with main bullet points, then flesh out detail
DesignYour
Webinar
Step #3
How to Get Clients with
WEBINARSStep #3
DesignYour
Webinar
Make sure you script FIRST!• Ensures you keep on point• Structure trumps style• Work out a design theme• Get inspiration from
slideshare, Google imagesBe clear on the topic, your angle and your structure before you design!
How to Get Clients with
WEBINARSStep #3
DesignYour
Webinar
Design Philosophy• Presentation Zen• Bullet Points• Paragraph• Animations• Mindmaps• MultimediaMake sure the design serves your goals!
How to Get Clients with
WEBINARSStep #3
DesignYour
Webinar
Design Software• Powerpoint/Keynote/Slides• Graphic River• Canva• Haiku Deck• Hire a designer• Prezi• MindmapChoose “fast + easy to use”
PromoteYour
Webinar
Step #4
How to Get Clients with
WEBINARSStep #4
PromoteYour
Webinar
Need to promote webinar to• Create anticipation• Get registrations• Create a social element• Create around event• Build your brand• Keep you on trackCan use free, paid and personal approaches
How to Get Clients with
WEBINARSStep #4
PromoteYour
Webinar
Owned promotion channels• Your own email list• Social media• Facebook• Twitter• Linkedin• Instagram etc
• Your website or blogUse these as much as you can
How to Get Clients with
WEBINARSStep #4
PromoteYour
Webinar
Earned promotion channels• Friends/Partner email lists• Friends/Partner Social• Press:• Newspaper• Radio• Magazine
• Guest blogging / podcastingUse these as if you can
How to Get Clients with
WEBINARSStep #4
PromoteYour
Webinar
Paid promotion channels• Facebook Ads• Google adwords• Other paid trafficUse after you’ve validatedNeed paid traffic to scale fast
Facebook Ads are the #1 traffic source at the moment
FillYour
Webinar
Step #5
How to Get Clients with
WEBINARSStep #5
FillYour
Webinar
Make sure they come live• Just because they registered,
doesn’t mean they’ll show up• If they don’t come live, they’ll
probably forget• Full live webinars more fun• Better conversions live• Get feedback, engagementNeed to encourage them!
How to Get Clients with
WEBINARSStep #5
FillYour
Webinar
How to maximise attendance• Encourage them at every
touch point• Send congrats & Reminders• Retargeting• Create buzz• Bribe them• Phone and SMSNeed to encourage them!
PracticeYour
Webinar
Step #6
How to Get Clients with
WEBINARSStep #6
PracticeYour
Webinar
Practice Makes Perfect• Practice rough draft• Practice draft and edit• Practice presentation• Practice webinar & record• Practice webinar for friends• Do a Beta Test to network• Do live for own list beforeYou’ll be really great!
HostYour
Webinar
Step #7
How to Get Clients with
WEBINARSStep #7
HostYour
Webinar
Be calm and prepared before• All tech tested• Presentation working• Laptop charged• Ethernet NOT WiFi• Have a drink• Get in the zone• Consider early broadcastGo live on the dot
How to Get Clients with
WEBINARSStep #7
HostYour
Webinar
Have a wingman• Use a partner to help• They can handle• Tech• Comments• Check audio, video• Check for sales/bookings
• Keep you on time / on trackGo live on the dot
How to Get Clients with
WEBINARSStep #7
HostYour
Webinar
Make it fun and engaging• Be excited• Ask questions• Get engagement• Tailor the presentation• Start with a hook• Gift to stay till the end• Keep them engagedIt’s a live, social event
How to Get Clients with
WEBINARSStep #7
HostYour
Webinar
Don’t forget your offer• Tel them you’ll make an offer• Be cool with the transition• Be clear about the offer• Give a clear & specific CTA: tell
them exactly what to do• Repeat the CTA• Close with the CTABe bold about the offer
ReplayYour
Webinar
Step #8
How to Get Clients with
WEBINARSStep #8
ReplayYour
Webinar
Offer a replay• Software handles this• Don’t promote the replay• Limit the expiry• Only for registrants?• Can also do a live Encore• Send reminders about replay• Can do live chat on replayReplays can be great
MonetiseYour
Webinar
Step #9
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Get sales on the webinar• Can sell products on webinar• Send them to either a• Sales page• Checkout Page
• Announce and congratulate sales as they occur
Works well for low-mid ticket products
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Turn attendees into clients• Make a strategy call offer• Use booking software• Use an application form• Book for free call• OR Paid call
Enrol clients on the phone
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
What to say on the phone• Framing: set the agenda• Objective: what do they want• Challenges: what’s in the way• Understand their “Why”• Strategy: Make a planIf there is a fit, invite them to work with you
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Appointment software• Calendly• Scheduleonce• 10to8• AcuityschedulingLots of great tools, including free options
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Application forms• Googleforms• Typeforms• Wufoo• Gravity Forms• CRM formsLots of great tools, including free options
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Autoresponders / CRM• Activecampaign• Infusionsoft• Ontraport• AgileCRM• MailchimpLots of great tools, including free options
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Follow Up• Email• Retargeting• TelephoneFollow up is Essential to making maximising sales, especially high ticket sales or more complex products and services
How to Get Clients with
WEBINARSStep #9
MonetiseYour
Webinar
Follow Up• Nurture sequence• Related content• Related webinars• Video series (PLF)• Free trials• 5 day challenges etcYou can easily 2x or 3x your sales with followup
AutomateYour
Webinar
Step #10
How to Get Clients with
WEBINARSStep #10
AutomateYour
Webinar
Optional but powerful• Start with a proven webinar• Repeat on autopilot• Daily• Weekly• Monthly• Replay on repeat• ”Just in time”Sell in your sleep
How to Get Clients with
WEBINARSStep #10
AutomateYour
Webinar
Automated Webinar Software• Everwebinar• Stealth Seminar• Easywebinar• Webinar Ninja Results depend on quality of original webinar• Get converting live first, then
use recording to automate
YourNext
Steps…
digitalinfluence.com.au/lead-generation-for-professionals/Download Here
digitalinfluence.com.au/webinar-sales-funnel/Download Here
highvaluesales.com/5-projects/
highvaluesales.com/5-projects/
Run Your Own
Webinars
NeedSome Help?
Apply for a Strategy Call
Strategy Call Criteria• Coach, Consultant or Service Professional• Already have an existing product or service• Want to enrol more clients at premium prices• Willing to invest in growing your business
highvaluesales.com/apply .
Booka
Callhighvaluesales.com/apply .