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Emails And Search Engines
• Emails don’t have direct influence on search engines.
• Most people ignore the massive impact, assuming that it will not help their SEO.
Email Marketing – An Important Element Of Inbound Marketing
#1: Collect Emails
• Start with collecting emails through a number of lead acquisition techniques.
• Email marketing is still the preferred choice to share content online.
• Since the demise of Google Reader, feed reads have lost its charm, thus making email marketing the champion.
#2: Emails Bring Returning Visitors
• Visitors keep on coming back when you send them mails.
• Many of the readers will sign up to be on the
mailing list for new updates.
• They read your blog whenever they receive an email update.
• Returning visitors are satisfied visitors.
#3: Email marketing gives you a space in their minds
• When you send a couple of mails in a week to your readers,
it reminds them of you.
• These continual reminders increase their searches on Google when they remember something about your brand.
• Sometimes they may want to read your past content. Instead of searching your mails they go to Google to search for your post.
• On finding it, they click on it, and read it.
#4: Email increases backlinks
• There are numerous instances of startup blogs getting several visitors with the help of email alone.
• Readers then link to your site from their own site.
• Email marketing ticks the number of backlinks for your latest blog posts.
#5: Emails Drive Social Engagement
• When you send an email update about a new article, you get more traffic.
• More the traffic, more the numbers of social sharing.
• Social sharing increases the reach of your article.
• More social signals results into an increase in rank by Google