How Vernexx’s

Website Became a

Sales Machine

KEYDifferenceMedia.com

CASE STUDY | 01

Vernexx’s website was not optimized for sales. Due to a combination of a crowded layout and a lack of any visually appealing content, it was di�cult to browse. Without a lead capture process, Vernexx was losing many valuable prospects.

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Text was heavy and layout was di�cult to read

Few graphics or images to break up pages

No lead capture process

Table-based products page that was di�cult and time-consuming to read

THE PROBLEM

CASE STUDY | 02

OUR PROCESS

Our goal was to reach out to the businesses Vernexx was targeting with a professional, but attractive and easily navigated site. We emphasized product showcasing and clarified the site’s call-to-action to increase conversions and make Vernexx’s site a powerful sales tool.

Clear calls-to-action. We drove leads to request sample products with clear, frequent calls-to-action (CTAs) throughout the site. By being clear and direct, Vernexx was able to increase conversion rate dramatically as leads opted in.

Responsive design. With more and more leads researching on mobile devices, it was important to make Vernexx’s site mobile-friendly, engaging, and easy to view from any device.

Professional products. We redesigned Vernexx’s product page with a focus on images and short but comprehensive product descriptions. This allowed customers to quickly and easily see what Vernexx had to o�er without decoding a complicated table or spending time reading the fine print.

CASE STUDY | 03

Visually appealing and professional design

Image-rich landing page that showcases product benefits with clear calls-to-action throughout

Engaging content that quickly answers customer’s questions

Fresh leads and increased interest

THE RESULTS

Vernexx needed more than just a website - they needed a sales platform. We created both, redesigning Vernexx’s entire look with a focus on grabbing leads and funnelling them into a sales cycle from the second they hit the site’s home page.

My website is more productive now than any I've ever had before. I had no idea how to use a website to make more sales, but KEY Difference Media did. Who knew it was supposed to integrate into the rest of my sales cycle like it now does!

- Je� Mallman, President , VERNEXX LLC

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CASE STUDY | 04

BEFORE/AFTER RESULTS

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