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http://www.uberflip.com Here’s a riddle for you: If a blog post gets written but no one is around to read it, does it really exist? Eight out of ten people only read the headline, so as great as your content may be, people just won’t click on boring headlines - but fear not! With a few simple tweaks, you can help your content get the attention it deserves. In this presentation you’ll learn how to: - Write attention-grabbing headlines - Better share your content on social - Rejuvenate your creative process
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HOW TO WRITE HEADLINES THAT ARE BETTER THAN BACON-COVERED BACON
@HanaAbaza@MichaelKeshen
HEADLINES ARE IMPORTANT
If your content is a gift then your headline is the wrapping.
Would you rather get…
…this?
…or THIS?
80/20 RULE
*Copyblogger
Headline
ArticleFor every 10 people
that see your headline…
…8 will only read the headline…
…and only 2 will make it to the article.
REMEMBER YOUR AUDIENCE
Don’t steer too far away from conventions &
expectations.
MAKE ABIG PROMISE
HEADLINE FORMULA
*Jeff Goins
Number/TriggerKeywordAdjective PromiseHeadline
+++_______________
HEADLINE FORMULA
*Jeff Goins
HOW TO WRITE HEADLINES THAT ARE
BETTER THAN BACON-COVERED BACONTrigger
Adjective
KeywordPromise
TRY STARTING WITH THE HEADLINE
Give your content direction before you start.
CONTENT CURATION FOR THE PERFECT MARKETING MIX
1. Does Content Curation Actually Work?2. Original vs. Curated Content: And the Winner Is…3. Why You Should Steal Other People’s Content4. Content Curation: What It Is, Why It Works & How to Use It5. 5 Ways to Curate Killer Content6. Are You a Master of Content Curation?7. 5 Ways to Steal Content & Make it Your Own8. How to Steal Killer Content9. Why You Should Steal This Infographic10. Why You Should Bother with Content Curation11. Why Content Creation is Overrated12. The Death of Original Content13. Need a Killer Content Strategy in 5 Minutes or Less? Read This.14. Get Others Working for You: The Art of Content Curation15. How to Get Jay Bear, Ann Handley & Joe Pulizzi on Your Content
Marketing Team16. Infographic: How to Get Arianna Huffington & Pete Cashmore
on Your Marketing Team17. Stop Writing Content – Do This Instead18. The Content Marketing Secret That Will Save 5+ Hours Per Week 19. How to Fire Half Your Marketing Team in One Day (Infographic)20. How to Double Your Marketing Team (For Free!)21. Shaken, Not Stirred: Content Curation for the Perfect Marketing Mix22. The ABCs of Content Curation23. Create the Ultimate Mixtape with Content Curation24. Pencils Down! Why You Should Stop Writing & Start Curating Content25. The Ultimate Guide to Content Curation
WRITE 25 HEADLINES
every time!
*Upworthy
A BTry testing different headlines… …& let your audience decide!
e.g. Facebook campaign
$100 $100
USE DESCRIPTORS(where applicable)
DON’T FORGET SOCIAL!
Alternate HeadlinesAllow Room for Retweets (<125 characters)
Give Some Away for Free
DIFFERENT TYPES OF HEADLINES
HOW-TO
Lifehacker
QUESTION
Upworthy
PAIN/SOLUTION
Uberflip
NEWS
Mashable
SECRET INFO
Fast Company
QUICK & EASY
Content Marketing Institute
COMMAND
HubSpot
THANK YOU!
@Uberflip @HanaAbaza@MichaelKeshen
