From Content and Concept to Design and Promotion

How To Write An Ebook

Organize the TeamStep 1

There are two main jobs:

Someone who creates the e-book.

Someone who promotes the e-book.

(This could be the same person, or totally separate teams. Just make sure expectations are clear!)

Pick a TopicStep 2

Great topics can be found at the intersection of your expertise

& your audience’s core needs and interests.

This is where

the magic

happens

Stuff you know Stuff your audience wants to know

Three ideasto get you started

Best practices for your industry1

Learn from the best: experts share insights 2

An introduction to your industry 3

Do your researchStep 3

Now it’stime to channel your inner journalist.

Find data to back up your claims.

Seek out varying viewpoints.

See if other brands have written on the subject.

Write it!Step 4

You know what to do here. Create an outline, then write the thing.

You’ve got this.

“The usefulness of your ebook is based largely on its structure

and readability.”

DesignStep 5

Start with the cover. This gives you the opportunity to set a motif for the entire book.

● Set up your document size & color scheme.● Set your layout. ● Design.● Save & Export!

Make it pretty

Promoting & Tracking

Step 6

YOU’RE ALMOST DONE.

Now… it’s time to:

● Promote on social media● Create a campaign in Hubspot● Create a landing page & thank you page● Watch your analytics

Want to know more?

Download the full ebook now.