A 90 Day Marketing Strategy in 90 Minutes

Kieran Wilson

Digital Marketing Manager

Wordsmith™

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BEFORE

The Wordsmith platform takes in your raw data, in any format.

AFTER

Wordsmith creates personalized, insightful narratives at massive scale.

A Patented Engine for Automated Narrative Reporting

Automated Insights

WHAT Can YOU DO IN 90 MINUTES…

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WRITE A MAREKTING STRATEGY!!

Before the writing

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THE WHAT. THE WHY. AND

YOUR POINT OF DIFFERENCE.

MESSAGING

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Quick tips on defining your target audience

audience

Business goals Marketing strategy

Marketing plan

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Bake it in

Your business Your strategy

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Key to success business strategy measurement

Ready, set, go!

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The outline

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ü  Objectives

ü  Tactics

ü  Measurements

Setting Objectives

What you want to achieve

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Marketing contributes xx%

to revenue growth

how you’ll achieve it

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q  Lead generation q  Content marketing, social media, influencer marketing

q  Email, events, speaking engagements

q  Advertising, Public relations, sponsorships

q  Lead nurturing

q  Drip campaigns, lead scoring, dynamic content

Measuring success

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q New clients

q Opportunities created

q Number of sales qualified leads

q Number of marketing qualified leads

Why 90 days?

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strategize

execute

measure optimize

Test & revise

And, because I promised…

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What does my black eye have

to do with strategy?

I wasn’t looking

Forward.

questions?

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DMFB attendees get three free

reports and 50% off of your 1st

month if you choose to sign-up.

Thank You & Special Offer!

bit.ly/DMFB15