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Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.
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The Quizzing Phenomenon
Presented by: Josh Little
My goals
1. Expose you to a new content type 2. Show how people are using it 3. Demonstrate how you can to
leverage it today
Proceed with caution
There is a renaissance happening
Hieroglyphics Paper Billboards
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quiz
And it’s something we hated while we were in school
“Stop telling me interesting and useful things about myself”
!
- Said no one, ever.
The road is being paved by mega-publishers
#1 article on NY Times in 2013 was a quiz
8 of the top 10 most shared articles in last 8 months are quizzes
Just launched their own quiz tool
Building their own quiz tool
What about the rest of us?
KSL.com
Salem Web Network
You don’t need a big channel
• 0 likes, 6 comments • Taken 70,000 times • 752x Social Lift!!!!
Three jobs marketers hire a quiz to do
1. Drive traffic 2. Capture leads 3. Present offers
What we’re most excited about
Turning this Into this
Capturing leads
You have a captive audience
How to capture leads
Case studies
Kissmetrics quiz
Case studies
Kettlebell Fever
Case studies
Rogers family coffee
Lead qualification
Don’t do this
