Upload
anton-shulke
View
121
Download
2
Embed Size (px)
Citation preview
How You Can Use Popups For More Than
Just Getting Email Subscribers
www.sleeknote.com
Kristian Jønsson
● Head of Growth, Sleeknote
● Lead generation tool for e-commerce
● 10+ billion yearly sessions
● @kjoensson1/sleeknotecom
www.sleeknote.com
Table of Contents
1.The Importance of Using Popups The Right Way
2.5 Advanced Ways of Using Popups For More Than Just
Getting Email Subscribers
3.Bonus: What to Never Do When Using Popups (Hint:
It’s Not What You Think)
Are popups annoying?
Yes!(But ONLY when
misused)
Use Popups The Right Way
• Google’s mobile intrusive interstitials penalty
• Show relevant content on the right page at the right time
• Personalize the user experience
Our experience is that the conversion
rate of our popups increase
significantly when we show relevant
content on relevant sites.
“
“
ILVA
Martin Vad Jespersen
E-commerce Coordinator, Ilva
5 Advanced Ways of Using Popups For More Than
Just Getting Email Subscribers
01. Invite Users to Contact You
● The more complex a product, the longer buyer journey
● Nudge your visitor the last step
● Schedule these popups, so they’re only shown when your
customer support is working.
● Send information directly to your CRM
EXAMPLE #1:
Airtame shows a popup to abandoning site visitors to nudge
prospective buyers into scheduling a free demo.
EXAMPLE #2:
South America Tours show a slide-in popup to schedule a call and
personalize the message based on the page the user is browsing.
02. Use Popups as Virtual Employees
• What is the one thing physical stores can do that online stores
can’t do?
• Use popups to simplify complex products
• Bring your FAQ to the user
EXAMPLE #1:
Matas, use a popup to offer an optin-free guide to help user
choose the right foundation.
EXAMPLE #2:
South America Tours use a popup to offer a bespoke travel
package with a customized quote.
EXAMPLE #3:
Pixizoo uses a popup to notify visitors they’re experiencing
payment errors.
The service message creates a much
better understanding from our
customers than if we didn’t have
anything on our site.
“
“
PIXIZOO
Nicolai Meldgaard
E-Commerce & SoMe Manager, Pixizoo
03. Promote Products With Popups
• Promote new products
• Discount popular items
• Update users on physical stores (opening events)
• Introduce new collections
• Endorse popular brands
EXAMPLE #1:
Promote discounts during sales.
EXAMPLE #2:
Promote specific products.
04. Catch Abandoning Visitors
• According to Shopify, 67.45% of people leave items in their
online shopping cart. Why not try to win them back?
• Sending abandoned cart emails is one option, but in some
countries that requires you have their permission
• Instead, show a cart abandonment popup
EXAMPLE #1:
Fashion Shopping uses a Cart Abandonment popup to capture the email of
abandoning visitors so they can remarket to them later.
05. Get Feedback From Your Visitors
• Feedback is extremely valuable (but difficult to get)
• Use feedback to:
○ Improve your product or service
○ Measure customer satisfaction
○ Gain valuable insight into your visitors’ goals and
challenges
EXAMPLE #1:
B&O Play uses a popup to learn more about their visitors’
preference while simultaneously promoting their new product.
EXAMPLE #2:
Livingshop uses a popup to get feedback from visitors who
recently made a purchase so they can improve the shopping
experience on their site.
Bonus: What to NEVER Do
When Using Popups
What to NEVER Do When Using Popups
● Show a popup during checkout
● Create a popup that doesn’t follow Google’s
guidelines
● Use “Sign Up” as a CTA
● Fill the whole screen
● Trigger them the moment visitors enter your site
● Show “sign up” popups to existing subscribers
www.sleeknote.com
Thanks for listening!
Sign up as a beta tester for SleekBot - The new
engagement bot for mobile. Shoot me an email before
January 12 11.59 PM PT on [email protected].
What you’ll get:
○ Beta access to SleekBot
○ Free lifetime access when SleekBot goes live