How To Use Pinterest To Promote Your Homestay Online
At J3 Homestay Tawau we uses Pinterest to promote our Homestay online. It is one of the best marketing tools and it is free. This ebook will help you to promote your homestay, or any other businees or brand that you on Pinterest.
<ul><li> 1. Pinterest for the Internet Marketer1 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comPinterest for the Internet MarketerUsing Pinterest.com to More Effectively Expand Your Social Media Marketing PresenceBy : J3 Homestay Tawau</li></ul><p> 2. Pinterest for the Internet Marketer2 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comLegal Notice:This ebook is copyright protected. This is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part or the content within this ebook without the consent of the author or copyright owner. Legal action will be pursued if this is breached.Disclaimer Notice:Please note the information contained within this document is for educational purposes only.Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice.By reading any document, the reader agrees that under no circumstances are we responsible for any losses, direct or indirect, which are incurred as a result of use of the information contained within this document, including but not limited to errors, omissions, or inaccuracies. 3. Pinterest for the Internet Marketer3 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comTable of ContentsIntroduction .............................................................. pg. 5What is Pinterest? .................................................... pg. 7The Pinterest Demographic ..................................... pg. 8Setting Up an Account ........................................... pg. 10Sharing, Not Selling ............................................... pg. 11The Other Way Around........................................... pg. 12 4. Pinterest for the Internet Marketer4 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comPinterest Etiquette .................................................. pg. 13Tips and Tricks ....................................................... pg. 15 5. Pinterest for the Internet Marketer5 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 1: IntroductionAs an Internet marketer, youre acutely aware of the fact that social media sites are excellent ways to get your brand the exposure it needs. Although many social media sites will let you purchase advertisements to be shown to users as soon as they log on, this isnt the only thing that makes social media such a marketing godsend. Indeed, the ability to establish a brand presence in the form of a page is an excellent way to drive online marketing and create a direct channel of communication between your brand and its customers. From there, your customers become your fans as they add your brand to their own personal profiles and even recommend your brand to their own contacts creating a sort of digital word-of-mouth phenomenon.Because you understand the this powerful dynamic, youve created a brand presence for yourself online through your website, your blog, your Facebook page, your Google+ page, your Twitter account, your Foursquare location (complete with freebies for mayors), your Yelp profile, and your YouTube channel. Did you miss anything?What about Pinterest? Pinterest has been growing at an insane rate over the last couple of years; last July, Pinterest has served content to more than 23 million unique visitors up from 20 million unique visitors the month before that. That unique visitor count is more than one full order of magnitude higher than the sites unique visitor count from September 2011: a year ago, the site saw fewer than two million unique visitors a month. 6. Pinterest for the Internet Marketer6 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comAs of March 2012, Pinterest has accounted for 3.6% of traffic sent from social media to websites putting the site neck-and-neck with social media giant Twitter (with its referral traffic sitting at 3.61%).Users tend to spend a lot of time browsing Pinterest, too. They spend an average of six minutes browsing Google+, an average of 17 minutes browsing LinkedIn, and an average of 36 minutes browsing Twitter. In the case of Pinterest, users will spend an average of one hour and seventeen minutes browsing the site!Despite its lack of media fanfare, Pinterest is fast becoming a social media powerhouse. In fact, the traffic and usage statistics mentioned above are all based on Pinterests status as an invite-only site. As of August 10, 2012, Pinterest is now accepting open registration; so expect those statistics to jump dramatically! Anyone interested in marketing their brand online should certainly consider Pinterest as a source of referral traffic and potential revenue. But what exactly is Pinterest? Who uses it? How does one use Pinterest? Whats the best way to market a brand on Pinterest?These questions and many more will be answered in the following pages. Well even discuss Pinterest etiquette and good tips to keep in mind as your build your brand on one of the fastest-growing sites on the web. 7. Pinterest for the Internet Marketer7 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 2: What is Pinterest?Pinterest describes itself as a virtual pinboard where users are able to collect, categorize, and share the interesting things they find across the web. Think of it as a bulletin board of sorts, where users can tack up images they find attractive, inspiring, fun, etc. The site itself is highly visual, consisting of images arranged across the screen in a pleasant, orderly, non-claustrophobic manner. These images have all been pinned by other users, and can now be re-pinned by other people who also find those images interesting.Pinning an item on Pinterest is analogous to liking something on Facebook or clicking the +1 button on Google+. Re-pinning something is similar to retweeting a post you find interesting on Twitter. Continuing in the Twitter parallel, users on Pinterest can even follow other users in order to track the item they pin.A collection of pinned items is called a board. When you create a Pinterest account, youre provided with blank boards (kind of like the blank Circles Google+ provides by default), and you can create more when you need them. These boards will categorize your pinned items by providing a theme for them. For example, if you enjoy collecting and sharing photos of cats, you can create a board called Cats. Now you can pin or re-pin any cat photos you find to that board. That will make it easier for your followers to track the pins that interest them the most. 8. Pinterest for the Internet Marketer8 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 3: The Pinterest DemographicAlthough more and more men are using Pinterest (especially now that it uses general registration instead of invite-only registration), the site remains dominated by women. As youd expect, that means most of the content that gets pinned and re-pinned is geared toward the female demographic.This reputation has led to a popular YouTube channel making a video encouraging its viewers to follow it on other social media networks. The voiceover in the video says, We're on Pinterest too. And I... I don't know how this works, but maybe your girlfriend does, so get her to pint it.Indeed, according to ComScore, fully 80% of Pinterests users are female. 30% of its users are between the ages of 25 and 34 years old, and another 25% of users are between the ages of 35 and 44 years old. 35% of Pinterest users claim a household income of $25,000 - $49,999, and nearly that many (34%) claim a household income of $50,000 $74,999. 60% of its users possess a college degree.Some companies already taking advantage of this demographic include Better Homes and Gardens with 180,000 followers. It pins recipes, decorations, and more in an attractive, eye-catching way. Whole Foods has 65,000 followers and maintains boards that feature diverse content like recipes, gadgets, eco-friendly living, and more. Michaels Stores boasts 78,000 followers and predictably, features crafting boards. It also 9. Pinterest for the Internet Marketer9 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comencourages its followers post their own crafts to a board made for that purpose, and it will pin photos of classes and events that it runs. Birchbox is a beauty subscription service with 325,000 followers. Its pins include facial, nail, hair, and eye beauty ideas; male and female fashion ideas; seasonal boards; and more. Birchbox is a great example of cross- promotion, direct, and indirect marketing done right.These companies are excellent role models for anyone looking to market toward the demographic best served by Pinterest. Check out their boards and see how they market themselves to the sites users and you will get a clear idea of what works. 10. Pinterest for the Internet Marketer10 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 4: Setting Up an AccountPinterest is no longer invite-only, and that means its very easy to set up an account. When you first arrive at the Pinterest homepage, you will see a large red button at the top of the page labeled Join Pinterest. Click this button and you will be prompted to join using your Facebook account, your Twitter account, or your email address. If you choose to join using your email address, youll have to upload a profile photo, create a username/password, and enter your contact information. If you join using Facebook or Twitter, youll be prompted to log in using those credentials instead. Youll need to allow Pinterest to access to some social media information, and then youre done.Once youve secured a login, youll be presented with an array of images and youre asked to click a few things you like. This will give Pinterest an idea of what sort of images to show you in order to get you started. Once you finish, youre taken to the Pinterest site proper.From here, you can search for users, view the users youre following, browse items (via category, whats popular, or everything), or browse gifts in varying price ranges. You can re-pin, like, or comment on the images you see, and you can add pins and boards to your own account. 11. Pinterest for the Internet Marketer11 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 5: Sharing, Not SellingBecause Pinterest is funded solely by entrepreneurs and investors at this point, they dont offer advertisement opportunities for businesses like Facebook does. This means that your Pinterest account will be geared more toward sharing ideas and concepts instead of products or services.By following other Pinterest users who can draw attention to your brand, re- pinning items that reinforce your brands key concepts, and pinning items that pique the interest of Pinterest users, youll be encouraging people to learn more about your brand. That means visiting your website, blog, etc. where you do advertise your products or services directly.Imagine, for example, you own a fitness center. Hire a professional photographer to take (flattering!) photos of your clients after obtaining their permission. Now upload those photos to your website and/or blog, and pin those photos to your Pinterest account. Encourage your clients to pin images of themselves from your site, too. Since pinned images automatically link back to the site theyre pinned from, you will should see increased traffic coming to your site thanks to the digital word-of-mouth generated by your clients. This example can be adapted to a wide range of business plans. If you sell a hot sauce, encourage your buyers to pin photos of themselves making food with the bottle prominently displayed. If you own a car dealership, ask new buyers if you can take photos of them in their newly purchased vehicle, and encourage them to pin the photos you take. Use your imagination! 12. Pinterest for the Internet Marketer12 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.com 13. Pinterest for the Internet Marketer13 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 6: The Other Way AroundNow that you have a good idea of how to leverage Pinterest in order to encourage users to visit your website, you should consider making your website Pinterest-friendly.You may already have buttons on your website that encourage users to like your page on Facebook, +1 your page on Google+, or tweet your page on Twitter; you should think about adding a Pin it or Follow me on Pinterest button to your page as well. This will ensure that Pinterest users who arrive at your website through other means have the ability to share your site with their followers on Pinterest, further augmenting the social media exposure your website gets. Many Pinterest users also use a Pin it button that integrates with their web browser and lets them pin images from websites onto their boards.Structure your site to be Pinterest-friendly by using high-quality graphics that are catchy, colorful, appealing, and useful. Infographics are also popular on Pinterest. If your brand lends itself to the creation of eye- catching infographics, by all means, make them and post them on your blog and you will see them get a lot of buzz on Pinterest. 14. Pinterest for the Internet Marketer14 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comChapter 7: Pinterest EtiquettePinterest has its own written and unwritten rules of etiquette that govern what can be pinned and how. You can find the first five rules in the About section on the Pinterest webpage, but they are very important and thus will be covered in this document. Be respectful. This is the single, most important rule of Pinterest. Since this site is community-driven, respectful comments and conversations are key. Be authentic. By expressing exactly who you are (and by extension, who your brand is), youll gain the types of followers who are actually interested in what you have to say. Credit your sources. Instead of pinning items that you find on a content aggregator, pin the original source so the author gets the linkback credit. No objectionable content. Dont post anything that contains nudity, hateful content, or encourages users to hurt themselves. Read the Pinterest Terms of Service and Acceptable Use Policy for more information. Leave feedback. Contact the Pinterest team with input on what is working or what is not working. 15. Pinterest for the Internet Marketer15 Copyright 2014 J3 HOMESTAY TAWAUhttp://homestaytawau.blogspot.comThose are some great guidelines, but there is more to Pinterest etiquette than is what officially stated. Here are two more very important unwritten rules of Pinterest: Promote other users. The worst thing to do on Pinterest is engage in all take and no give. Re-pin item...</p>