How to use mobile and social medial to jump start your business - 10.30.14

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<ul><li><p>How to Use Mobile and Social Media to Jump Start Your Business </p><p>Practical tips to increase your online presence </p><p> October 30, 2014 </p></li><li><p>Moderator: Lori Dearman, Sr. Webinar Producer </p><p>How to Use Mobile and Social Media to Jump Start Your Business </p><p>Todd Leeloy General Manager Orange Soda, Inc. </p><p>Frank Rowan Associate Founder </p><p>Mr. BusinessBuilder, LLC </p></li><li><p>Whos In the Audience? </p></li><li><p>Audience Question </p><p>Have you researched or purchased a product or service on your mobile device in the last 6 months? </p><p> A. Yes, researched &amp; purchased B. Researched, only C. Purchased, only D. No </p></li><li><p>About the Speakers </p><p>Ray Wunder Director, OrangeSoda </p></li><li><p>Mobile Explosion Website Design Best Practices Social, Mobile and Local A Natural Partnership Case Studies Tools and Techniques You Can Start Implementing Today </p><p>Our Commitment To You </p></li><li><p>2013 Mobile Marketing </p><p>Spend (USA) </p><p>$8.3B </p><p>2015 Mobile Marketing </p><p>Spend (USA) </p><p>$33.1B </p><p>The future lies in your hands </p><p>The Mobile Landscape Looking to the Future </p></li><li><p>93% of people who use mobile research go on to complete a purchase, most of those in your store Mobile smartphone users expected to increase by 25% from 2013 through 2014 to 1.76B users </p><p> More than 50% of shoppers will shop </p><p> elsewhere if your site is slow or unprofessional </p><p>Mobile Overview </p></li><li><p>logo Phone Number with Call to Action </p><p>VALUE PROPOSITION </p><p>CTA BUTTON </p><p>Products / Services Images </p><p>Service Description </p><p>Local / Maps Information </p><p>Home Services FAQs Contact </p><p>Professional Design </p><p>Professional Content </p><p>Search Engine Friendly </p><p>Conversion Optimized </p><p>Responsive Design </p><p>Anatomy of a Good Website </p></li><li><p>The Three Second </p><p>Test </p><p> Business Name Contact Info Call to Action Differentiator / Selling Point Quality Photos and Content Memorable </p><p>Website Usability </p></li><li><p> Responsive Design Easy to Find Easy to Buy </p><p>Appearance is Everything! </p><p>The Reasons To Go Mobile </p></li><li><p>The transition to Digital Expanding the reach of existing print ads begins with including Digital links that will enable customers to access online coupon offers from their smartphone or desktop </p><p>SAVE $5 </p><p>SAVE $5 off any product </p><p>Modifying the Shared Mail Coupon </p></li><li><p>Case Study: Creative Studio </p><p>Thank you for helping us make the </p><p>last 15 years a success! </p><p> Heres your coupon </p><p>stop by today! </p></li><li><p>Coupon published on over 40 Digital Directories </p><p>Creative Studio Professional Stylists </p><p>Creative Studio Professional Hair Artists Take $5 off any $15 Purchase Facebook Social Share </p><p>Promotion </p><p>Facebook Ad </p><p>Google Ad </p><p>Diamond Certified Click here to claim this months special offer! </p><p>Special Coupon Offer Save 33% Today www.beauty.first.promojam.com Click here to claim your special Coupon offer from Creative Studio Salon today! </p><p>Amplify Reach with Directories &amp; Paid Media </p></li><li><p>Facebook Ad Targeting </p><p>Facebook provides advertisers with a variety of targeting options: Personal demographics (age, sex, gender, geography, relationship status, etc.) Custom targeting (email addresses, phone numbers, Facebook user IDs) Social activity (likes and interests, friend connections, specific activity, etc.) </p></li><li><p>SUCCESS METRICS: 2 WEEKS </p><p>240+ </p><p>Engagement 59 promotion messages shared to Facebook </p><p>Promotion Views </p><p>Conversion 24% </p><p>Success Metrics </p><p>18,000+ Campaign Reach </p></li><li><p>Frank Rowan Associate Founder, Mr. BusinessBuilder, LLC </p><p>About the Speakers </p></li><li><p>Five Business Essentials for Driving Transactions to Your Business </p></li><li><p>Make It Easy For Buyers To Spend With You </p></li><li><p>Talk To Your Social Followers vs. At Them </p></li><li><p>Your Buyers TalkYou Cant Fix What You Dont Know About </p><p>Manage your online reputation by making sure you business listings are correct and you immediately take action on poor reviews </p></li><li><p>Presence Reach Engagement Conversion </p><p>Claim Your Online Presence &amp; Build Brand Awareness </p><p>Communicate Value to the Right </p><p>Audience; At the Right Time; With the Right Message; that </p><p>is Responsive to your Mobile Buyers </p><p>Directly Engage with Buyers, Build Brand </p><p>Presence, and Ultimately Sell More </p><p>Products/Services </p><p>Be Where Your Buyers Search for </p><p>Your Business and/or Your </p><p>Product/Service Solutions </p><p>Web + Social + Mobile = Transactions </p></li><li><p>Your Buyers Decide If Youre Their Best Choice </p><p>.Through Your Website on a </p><p>Mobile Device </p></li><li><p> Include click to call on your website </p><p> Engage social fans with the right message at the right time on the right device </p><p> Create integrated marketing campaigns to increase reach </p><p> Pay attention to your online reviews </p><p> See how your site shows up on different devices by visiting </p><p>http://ami.responsivedesign.is/# or http://responsivetest.net/ </p><p>Your Action Items </p><p>What You Do Matters </p></li><li><p>Take us up on a Free Digital Competitive Analysis </p><p>The Free Digital Marketing Analysis identify areas where your digital marketing strategy is working well and areas where you can apply more focus. </p><p>http://hubs.ly/y0g2Pw0 </p></li><li><p> Based on the information presented today, what action(s) will you take? In the next two weeks, I will (check all that apply): Implement all 5 items presented as they are easy </p><p>to implement and will help grow my business </p><p> Implement most of the 5 items presented </p><p> Schedule a free digital competitive analysis from SmartReach Digital </p><p> Check out my competitors' sites on a mobile device </p><p> Research or purchase a product on my mobile device </p><p> 1) Include click to call on your </p><p>website </p><p>2) Engage social fans with the right message at the right time on the right device </p><p>3) Create integrated marketing campaigns to increase reach </p><p>4) Pay attention to your online reviews </p><p>5) See how your site shows up on different devices by visiting http://ami.responsivedesign.is/# or http://responsivetest.net/ </p><p>Your Action Items </p></li><li><p>Moderator: Lori Dearman, Sr. Webinar Producer </p><p>Ask the Experts </p><p>Ray Wunder Director, Orange Soda </p><p>Orange Soda, Inc. </p><p>Frank Rowan Associate Founder </p><p>Mr. BusinessBuilder, LLC </p><p>How to Use Mobile and Social Media to Jump Start Your BusinessSlide Number 2Slide Number 3Audience QuestionAbout the SpeakersOur Commitment To YouSlide Number 7Mobile OverviewAnatomy of a Good WebsiteWebsite UsabilitySlide Number 11Slide Number 12Slide Number 13Slide Number 14Facebook Ad TargetingSlide Number 16About the SpeakersSlide Number 18Make It Easy For Buyers To Spend With YouTalk To Your Social Followers vs. At ThemYour Buyers TalkYou Cant Fix What You Dont Know AboutSlide Number 22Your Buyers Decide If Youre Their Best ChoiceSlide Number 24Slide Number 25Slide Number 26Slide Number 27</p></li></ul>