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How to Use Google Forms to Make Landing Pages and Track Data
Landing page is the soul of any SEO, PPC, or Email marketing campaign. However, most of the
marketers fail to understand the importance of an effective landing page and they end up
redirecting their users to company’s home page. Companies make so much investment in driving
traffic, but they don’t understand how to convert the visitors into qualified leads. That’s where
landing page comes into the picture.
For every digital marketer, a clear understanding of an effective landing page is critical to
achieving the success in any campaign. Let’s start with the definition of a landing page and why it
is important.
What is a Landing Page?
A landing page is a clean, beautiful looking, and elegant web page that grabs the attention of
visitors and allows you to capture their information through conversion form. Mostly, the landing
page is a standalone page that is designed for a single focused objective. There are two types of
landing pages- Click through Landing Pages and Lead Generation Landing Pages.
Click through landing page Lead generation landing page
Unbounce has provided an excellent explanation on landing pages
Role of Web Form on Landing Page
Every effective landing page requires a form. The form helps in converting a visitor into a lead. We
can use Google Forms to add a form to our landing page as they are easy to setup and require less
technical knowledge.
How to Setup Google Forms for Your Landing Page
Google forms are simple to use and easy to setup. You can customize the look of the form using your own CSS. Here are the steps that you can follow for creating a Google Form:
STEP 1.
Firstly, you need to sign up for a Google Docs account. If you already have an account, you just
need to sign in.
STEP 2.
After login, click on “New” and select Google Forms from the drop down menu as shown below:
STEP 3.
Next step is to create your form as per your requirements. Following is a sample form that we’ve
created using new Google Forms.
Video Help:
New Google Forms: https://www.youtube.com/watch?v=lshgWNWPD7s
Old Google Forms: https://www.youtube.com/watch?v=mPXMwniHzpc
STEP 4.
Once you are done with the creation process, you can preview your form by clicking on a preview
icon on the top right side. Here is an example form that we’ve created:
https://docs.google.com/forms/d/187jqQEDZjIbps3uxOSoN0xHNcEkbdxzEafCDd47_Au8/viewform
STEP 5.
Now, do a right click on the page and click on “View page source”. Copy all the code between
<form> and </form>.
STEP 6.
Paste the copied code in your web page.
STEP 7.
Now you’re ready to style your form! Now you just need to beautify your form by inserting your
custom CSS between the <head> tags.
STEP 8.
After customizing your form, you can redirect your form to your own “Thank You” page rather
than ugly Google confirmation page where you will be able to insert your conversion tracking
codes from various advertising platforms. For redirecting the completed page to your custom
thank you or confirmation page, you need to add a bit of javascript code.
REPLACE:
<form action="YOUR GOOGLE FORM URL" method="POST">
WITH: <script type="text/javascript">var submitted=false;</script>
<iframe name="hidden_iframe" id="hidden_iframe"
style="display:none;" onload="if(submitted)
{window.location='http://YOUR THANK YOU PAGE URL';}"></iframe> <form action="YOUR GOOGLE FORM URL method="post"
target="hidden_iframe" onsubmit="submitted=true;">
Note: This script will not work for the forms with required fields. If you want more functionality
and validation see the steps here.
How to Track Conversions from Landing Page
Once your form and confirmation page is ready, the next thing is to track conversions Following
are different ways to track your conversions:
Conversion Tracking Code on Thank You Page
For tracking conversions, you can add conversion tracking javascript codes from the advertising
platforms like Google AdWords, Facebook, Bing etc to your “Thank You” page. Here are the guides
of setting up Google, Facebook and Bing conversion tracking.
Google Conversion Tracking Setup Guide
Facebook Pixel Implementation Guide
Bing conversion tracking with Campaign Analytics
Goal Setup in Google Analytics
You can also setup Google Analytics goals for tracking web conversions. Read a complete guide on
goal tracking by Kissmetrics.
If you not advertising and using other methods like Organic SEO and Email Marketing to drive traffic to your landing page, then you can track conversions by tracking Page Views to the “Thank
you” page. Below are the steps on how to track page views to a particular page (for e.g “Thank you” page in your case) in Google Analytics.
View Tracking in Google Analytics
Here are the steps to follow:
Step 1
Go to https://analytics.google.com and sign in your Google Analytics account. After login, you will
see a list of your accounts. Click on the view of your account.
Step 2
After clicking the view, you will be redirected to the reporting dashboard of your website.
Step 3
On the right side, select the date range as shown below:
Step 4
Now scroll down to “Behavior” in the left menu and click on “Overview”. You will see the top
pages, their page-views and % page-views. Click the “view full report” link to view all the pages.
Step 6
For the page-views of thank you page, you can use “advanced” search as shown below:
Step 7
Click on apply button and you will see page-views of your thank you page.
Event Tracking in Google Analytics (If your form has no thank you page)
If you form has no Thank You page, then you can add event tracking code on the submit button.
Avoid this method, if you don’t have technical knowledge. Know more about event tracking at:
https://support.google.com/analytics/answer/1136960?hl=en
